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HauTe gets a mention in the New York Times

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culled from the New York Times
Published: October 1, 2009

“Some established designers like Deola Sagoe and the like have even been able to open flagship stores for their clients,” said Wadami Amolegbe, chief editor of Haute, an independently published Nigerian fashion quarterly, and its online sister site, which serves as a pan-African designer directory.

Though Ms. Amolegbe says Haute began as just a “pet project” after she returned to Lagos from New York three years ago, she said its combination of in-depth designer interviews and catwalk reports has been embraced by a loyal readership in Nigeria who are clued into international style, supportive of African labels, and understand that “fashion is more than just following trends.” She declined to disclose the magazine’s circulation and there is no central circulation audit service in Africa.

But the emergence of niche publications like Haute and Helm doesn’t presume that a fashion magazine sector in Africa will be big business just yet.

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