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Africa Fashion International: Johannesburg Fashion Week 2011

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Jo’Burg Fashion Week

15th – 19th February, 2011

African Fashion International (AFI), founded, owns and operates the African continent’s most anticipated and directional fashion weeks, namely Cape Town Fashion Week, Durban Fashion Week (50% ownership), AUDI Joburg Fashion Week (autumn / winter) and Africa Fashion Week and the Africa Fashion Awards…in addition to other fashion-related strategic marketing initiatives.

AFI is spearheaded by Chairperson, Dr Precious Moloi-Motsepe.

This year promises to be even bigger than the previous, we’ve heard. We are anxiously waiting to see the list of designers for this year’s Fashion Week in Johannesburg and the venue where this spectacular event will be taking place this year, we will keep you posted as soon as get further information. Please see images below from the ‘behind the scenes‘ shoot for the Fashion Week Campaign.

AFI is looking give out a few free tickets to this year’s event, if you’re able to name a few local designers you’d love to see at the event and why; to participate, see here.

PhotoCredit: Simon Deiner, AFI

You may order your tickets via COMPUTICKET.COM.

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HauTeList – Designers, Models & Events that Rocked 2010, Ones to watch in 2011.

Written by . Posted in Blog, Features.

Without a Doubt, the 2010 fashion calendar was well saturated & influenced by African Fashion; from western designers designing collections that were African-Inspired to Trends that were African-inspired, The African Fashion Industry is definitely a budding one. A number of designers, models & Fashion Campaigns made a difference during 2010 and we’ve put together our HauTeList of designers and models that rocked 2010 and those to look out for in 2011. { Please note:  The names of these talented individuals have been arranged in no particular order}

2010 Highlights: HauTe List of Top 12 designers for 2010

2011: HauTe List of Top 11 Designers to  look out for


Long legged beauties that rocked various editorial spreads in 2010 and rocked the ramps of countless Fashion Weeks.

2010 Highlights: Top 6 African Models of 2010

1. Liya Kebede

2. Ajak Deng

3. Ataui Deng

4. Yasmin Warseme

5.Betty Adewole

6. Alek Wek

2011: In 2011 look out for these fresh faced African models; already on a number of Editorials but here at HauTe we predict that in the new year, these bunch are ready to take over.

Yaya Dacosta

– Jo Caven

– Ubah Hassan

– Atong Ajork

– Flaviana Matata

2010 Highlights: Fashion Campaigns

The following Fashion Campaigns kept the African fashion Industry in the loop and Fashionistas on the edge of their seats through 2010; Hoping to see more Fashion Campaigns in 2011 a la designers, Fashion events/exhibitions! We can’t wait..

– Lanvin; On collaborating with High-Street brand H&M

YSL : Spring Summer 2010 Campaign Video


Style House Files: #BuyNigerianCampaign -Got a number of designers contributing, a very interesting debate came up as a result of the launch of this campaign –

Vlisco : Well known for their Printed Fabrics; Very African! Vlisco launches a new ad campaign each time they release a new collection! We love Vlisco..

CONTROL by Obsidian: Nigerian Designer Isoken Ogiemwonyi of Obsidian released a fashion film earlier on the year, the short film was staged to introduce her recent collection at the time ‘CONTROL‘ , This Fashion film impressed many and a number of fashion films have followed since then.

Le Petit Marche: Monthly Little Market, hosted in Lagos,Nigeria. LPM supports all things African and they put in tremendous amount of work in 2010. Kudos to LPM! {LPM also supported the BuyNigerian Campaign, it was the theme for their December edition}

We look forward to more exciting African Fashion in 2011!

Have a HauTe NewYear!

PhotoCredit: Google, Life


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Arise Magazine: Ajak Deng & Ataui Deng for Issue 11

Written by . Posted in Blog, Street Stylin'.

Talented Sudanese-born models Ataui & Ajak Deng proved their versatility in this issue of Arise Magazine ( Le Rendez-Vous) , their gift of Androgyny was focused on, in this shoot as they took over the streets of Paris in Masculine-Inspired Pieces { Tailoring by: Viktor&Rolf, Moschino, Cerutti }. The duo photographed by John-Paul Pietrus and styled by Sabrina Henry deserve far beyond an applause for a good job well done on this editorial spread.



PhotoCredit: FashionGoneRogue

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Le Petit Marché December (The Buy Nigerian Edition) – 26:12:10

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The usual monthly market in Lagos, Le Petit Marche present their Grande Finale for the year;The #BuyNigerian Edition.

Things to Expect:

From the Awesome Shopping Experience, VIP goodie bags and the uber fabulous LPM Grande Marche Runway featuring some of the best in Nigerian fashion. Not to mention the LPM #BuyNigerian Documentary!

Date: 26th December, 2010

Venue: GET Arena, Oniru Estate Opposite Oriental Hotel, Lagos, Nigeria

Time: 12pm – 6pm

Note: The LPM Runway is from 2pm – 4pm.


Diva House of Accessories.

Mud Cosmetics.

Sacred Lashes.

House of Nwocha.

Ours By Juliada.

Lo’Lavita Premium Hair.

Soriah and Sophiat.


Laba Laba.

Cool Steps.

Akpos Okudu.

Teens,Tots and Preggies (TTP).

Allen and Fifth.


La Bennis.

Wana Sambo.


Republic of Foreigner.




Glue Clothing Company.

Orhuee Couture.

Re Bahia.

Virtur by FocusWear.


Jewels and Scents.

Rouge Vallari.


Ejiro Amos Tafiri.

Kem Kem Studios.

Isi Brown.

Qubraz Designz.

Goldfinger Global Resources.

Accessories 2 Die 4.

Kuddy Cosmetics.

The Buy Nigerian Edition is in association with: Haute Fashion Africa |Style House Files |Bella Naija| MUD Cosmetics |Belleza Spa | Sacred Lashes | B-Natural Spa | One Nigerian Boy |KISS MIX | Mannequin Magazine| 360 Nobs | Diva House of Accessories | Kuddy Cosmetics | Pearls and Scents | X10Shuns | Complete Magazine

– Start replenishing your wardrobe for the New Year! And grab some last minute holiday gifts for the family and friends-

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Meena Debut Collection Launch at the Leila Fowler Store

Written by . Posted in Blog, Events.

Uju Offiah (Creative Director, MEENA)

Brand new fashion label; Meena recently launched it’s debut collection exclusively at the Leila Fowler store, on Saturday 11th December 2010. The collection: ”Silver Shadow” is fusion of silk and chiffon for a major number of the pieces, very sophisticated and effortless! Head Designer and Creative Director of the brand Uju Offiah (pictured above) looked alluring in a Silk Blue Wrap Dress with a classic pearl necklace to go! See images of Models wearing pieces from the collection below..

PhotoCredit: Kola

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Launch of Christie Brown at Temple Muse

Written by . Posted in Blog, Events.

Aisha Obuobi (Head Designer, Christie Brown)

Aisha Obuobi (Head Designer, Christie Brown)

Ghanaian label –Christie Brown– launched a collection at Temple Muse boutique last saturday (18:12:10) . Temple Muse has officially become one the stockists for Christie Brown, TempleMuse a flagship boutique launched in 2008; top in Nigeria for luxury & designer homewares, gifts, fashions & accessories.  It was said that guests were treated to TempleMuse‘s signature cupcakes and pink sangria!

Christie Brown’s “A few of my favourite things” – an exclusive collection for luxury boutique Temple Muse, Lagos – was launched on Saturday, the 18th of December. The collection represents a vibrant assortment of chic pieces; from elegant dresses crafted in luxurious lace, silks and silk-chiffons, paired with rich, vivid African prints to sophisticated blazers in sleek, bold shapes and with striking African print accents. A flirty, fun femininity radiates from a number of styles in this collection: fresh, frilly, rosette dresses, polka dot covered one-lapel jackets, and one-lapel wrap dresses in bright, fluorescent shades.Many of Christie Brown’s trendy pieces are once again adorned by an array of signature, multicoloured, hand-sewn African print buttons, which add a unique twist to the collection’s more classic designs. Christie Brown’s latest signature accessories also feature: gorgeous, hand-embellished bib necklaces, introduced in brand new, editions – the ultra exclusive, limited edition, feather embellished version being the most daring and stunningly unique.

PhotoCredit: Emma Nwawudu

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Who’s HauTe?: Interview with Nigerian Womenswear Designer, Orire Omatsola of Re Bahia

Written by . Posted in Blog, Features.

Creative Director, ReBahia – Orire Omatsola an Art and History student of the University of Manchester recently launched her line ,Re Bahia (An emerging Nigerian brand). Orire tells HauTe where she gets her inspiration from, the long and short term goals for ReBahia where the brand is heading in five years and most importantly her love for animals and her two dogs. With a huge regard for her mother and the things her mother loves, Orire’s passion for fashion is strongly influenced by her mother who is involved in Interior Decorating. Orire’s brand, very rich in colour and texture has been seen on a number of celebrities in Nigeria especially at the MTV Africa Music Awards. Everyone is talking about ReBahia, this is definitely talent that cannot be overlooked. Enjoy the interview below as we discuss The Present and The Future of ReBahia.

HauTeFashionAfrica: Tell us a bit about yourself and a bit about Re Bahia

Orire Omatsola: I’m a 20 year old soon to be Art Historian/ Fashion designer. I love animals and I currently own 2 dogs( Snuggles and Minne). The baby of the family, I’m never growing up! Re Bahia is my brand, but really its a mother- daughter brand. Its a reflection of me and my mum and all the things we love.

HFA:When did you launch Re Bahia and why did you decide on the name ‘Re Bahia

O.O: Re bahia formally launched this year in the summer. I’m in love with brazillian culture and was watching a programme and loved the name ”bahia” after one of its states. ‘Re is the last bit of my name which is what my dad calls me.So it’s just a  fit.

HFA: How far has Re Bahia come since launch?

O.O: Its come a very long way, I know it looks like I just came out of nowhere and things are going good. Its been a lot of work and support from my family.

HFA: Lovely, how did you get into fashion and why?

O.O: Fashion has always been apart of me. My mum had a business when I was really little but no one ever thought it would be my calling. When I was 15 I just knew it was what I wanted but I was till hesitant. At 17 I told my parents I wanted to go to Milan for a summer fashion programme and they let me. After my experience in milan, I just knew this was it.

HFA: Have you had any formal training to be a fashion designer? (Where)

O.O: No I haven’t. All I can do is sketch and my mum teaches me about garment construction. I am applying to  London College of Fashion next year, fingers crossed I get in.

HFA: Have you always wanted to be a designer?

O.O: I have from about the age of 15. Before that I always wanted to be a zoologist! I love animals and learning about them. Planning to go on a marine biology expedition next year summer. That way I fulfill both dreams.

HFA: Asides Fashion Designing, what else do you do?

O.O: I’m currently studying Art History at the University of Manchester. I’m in love with the arts, fashion and cuisine.

HFA: What’s the aesthetic of your brand?

O.O: The brands aesthetic is all about Simplicity. I love fabrics and I believe when youv’s got an amazing piece of fabric, keep the designing to the minimum. I commend people that can create new species of birds with their designs but that’s not me.

HFA: Your debut collection features pieces that are very rich in colour and texture, what inspired this combination?

O.O: To be honest My Mum. My mum could open a store with her personal collection of fabrics! I’ve always tagged along with my mum for fabric shopping, she interior decorates aswell so all iv learned has come from her.

HFA: How do you get inspiration for your designs?

O.O: I know it sounds weird but most my inspiration comes from dreams. I could be taking a nap now and an idea comes to me, I either quickly wake up and sketch it or let it replay in my head over and over again.  I also get inspired by fabrics.

HFA: Describe the Re Bahia woman in 5 words, What  should every Re Bahia piece reflect when seen on an individual?

O.O: Simple, Elegant, Confident, Special and Fun. Every piece should reflect the kind of woman that is confident to try something new and different.

HFA: Being a new designer, how well do you think the brand is doing and how well has it been accepted in the Nigerian Fashion Industry?

O.O: I’m still in shock, I’m my worst critic and for a long time I put myself and my designs down thinking they weren’t good enough! I’m so happy people love the brand and what we have to offer. So far the brand is doing ok, taking a lot of baby steps for now. I have a lot to learn about the fashion industry.

HFA: Have you been involved in any fashion shows or had the opportunity to witness any famous persons wear your designs?

O.O: So far I just took part in my first show which was FAB magazine’s partnership with Vlisco. Really pleased Eku Edewor and Dolapo Oni wore my dresses to the MAMA’s. My mum and I love studio 53 extra!

HFA: What are the short and long term goals for this brand?

O.O: Short term goals would be to build a strong client base in nigeria, while long term goals would be to expand to the rest of Africa and Europe.

HFA: How would describe your personal style? Has this affected your creative design in any way?

O.O: My friends agree that my personal style is like carrie’s from sex and the city. I’m still trying to take it as a compliment. I wear anything and everything. Being a woman is fun. I love playing dress up and taking on different characters. It defintely has, I want women to feel comfortable wearing anyting like I do!

HFA: What is most enjoyable for you as a designer?

O.O: Working with mum. I think its her dream as much as it is mine. We drive each other insane, but nothing beats working with my mum.

HFA: Are there any stockists for your pieces at the moment?

O.O: No there aren’t but I’m hoping I should have a couple by the start of next year.

HFA: Where do you see the brand in 5 years?

O.O: I’m hoping that Re bahia will be on an international scale in 5 years. By God’s grace and a lot of work, noreason why it can’t.

HFA: Is there anything Re Bahia wants us to look forward to?

O.O: Definetly! Were starting a new trend of fabrics can be worked and were just getting warmed up!

HFA: Thanks ever so much for your time Orire.

O.O: Thank you soo much. I had so much fun answering all the questions.



Eku & Dolapo’s Images via StyleHouseFiles

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L’Officiel Paris December 2010:Flaviana Matata

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Tanzanian beauty and former beauty queen Flaviana Matata was recently featured in ‘Mayfair Ladies‘ for the December Issue of L’Officiel Paris with model Naty Chabanenko as photographed by Mari Sarai and styled by Sascha Lilic.



Flaviana Matata & Naty Chabanenko




PhotoCredit: BeautyisDiverse via StoreMags

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Runway Report: Lalesso at Angola Fashion Week

Written by . Posted in Blog, Fashion Shows.

Kenyan Brand; LaLesso recently showcased their Spring/Summer 2011 collection at the Angola Fashion Week. Lalesso revealed their Spring/Summer 2011 at this runway event, stickin to  the aesthetic of the brand, Lalesso showcased effortless chic pieces made from vibrant printed fabrics. A number of monochromatic pieces and above all, the statement  head & neck pieces stole the attention of the audience. These woven beauties gave each piece an African twist, which we absolutely love.

PhotoCredit: Lalesso


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Louis Vuitton Spring 2011:Alek Wek & Ajak Deng

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Ajak Deng

ALek Wek

Where? Paris

Event – Louis Vuitton Spring 2011 RTW (Runway)

Who: African Models – Ajak Deng & Alek Wek – were spotted on the Runway see video below:



Photo Credit: Neteral

VideoCredit: Channel (Youtube)

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