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HauTeList – African Fashion Designers, Models & Initiatives that Rocked 2011, Ones to watch in 2012

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It’s been a busy year for the African Fashion Industry taking into the consideration our ever so intriguing round-continent fashion shows, the stunning models with never end shoots and catwalks and the brains behind initiatives that help put Africa on the global map! See below our HauTeList of how amazing we’ve had it this year and what we’re looking forward to!

2011: Rounds of applause for a Fabulous year of fashion by African Designers, from those long nights and long days of effecting intricacy, detailing and clean seaming to international press pages that gives kudos and recognition for all the good work that has been put in by these creatives, some of the African designers were that good they had the international fashion scene in attendance at their season presentations. See our HauTelist below of designers that rocked 2011 : [In no particular order]

Amaka Osakwe of Maki Oh

Mimi Plange of Mimi Plange

Gert Johan-Coetzee of Gert Johan-Coetzee

Lisa Folawiyo of Jewel by Lisa

Taibo Bacar of Taibo Bacar

Bridget Awosika of Bridget Awosika

Ayaan and Idyl Monahim of Mataano 




Georgie Badiel

Nyasha Matondhze

For Topshop (F/W 2011)

Herieth Paul

For Dress to Kill Winter (2011)

Ajak Deng

For V Magazine (2011) 

Ataui Deng

For Flaunt Magazine (2011) 

Alek Wek

For Stylist Magazine (AW 2011) 


Looking forward to 2012: They are coming with a force to reckon with, we imagine they are ready to take the bull by the horn in 2012 owing to the fact that towards the end of 2011, the industry started to pick undiluted interest in these ones and their crafts, we are predicting an intense yet interesting 2012 for them. [In no particular order]


Nelly Hagan-Aboagye of Duaba Serwa

Aisha Obuobi of Christie Brown

Adama Ndiaye of Adama Paris

Jacob Kimmie of Jacob Kimmie

Darlene Okpo & Lizzy Okpo of William Okpo




Nana Keita

For Manish Arora Fall 2011

Grace Bol

Fatima Siad

For BCBG Max Azria

Anais Mali

For Jason Wu

– Aminata Niaria

For Lela Rose

Initiatives/Campaigns that rocked 2011:

* L’Espace by Le Petite Marche team:

L’espace is a permanent multi-brand concept store tailored to the needs of the Nigerian public – filling a yawning chasm in the retail value chain for both the fashion entrepreneur and the buying public. The co-branded store will be an addition to the monthly market in Lagos, this initiative was brought to everyone’s notice earlier in the year.

*Volvo Design Initiative in South Africa:

Volvo is the first car manufacturer in SA to set up such a creative partnership with South Africa’s leading designers to truly bring motoring and fashion together to celebrate our consumers’ love for fashion, style and elegance’, commented Michelle Naude, Marketing and PR Director, Volvo Car SA.

Gert Johan-Coetzee emerged winner of the three designers that were collaborated with by Volvo to design and create items that would make life in their car easier, more fun, sexier or safer as inspired by their given Volvo.

* Modern Day School of Arts:

The Modern Day School of the Arts (MDSA) – is a training institution that is set on advancing literacy in the community, promoting quality education and encouraging the creative performance of individuals. The goal is to grow into becoming Nigeria’s foremost institution for education of the arts.

* Mr Price + 031 Collection New Designer Competition in Durban:

Mr Price Group + 031 Collection [One of the biggest retailers in South Africa]  put together an initiative that  afforded the opportunity for 8 Finalists to showcase their talent at  an event earlier on in the year. The winner took home R 20,000 and an Internship at Mr Price.

* #ModelsForSomalia – Iman’s Beautiful Friends Forever Bracelets:

This year MODELINIA, the only website about, by and for supermodels, celebrates these international MVP’s (Most Valuable Posers) by partnering with nOir Jewelry to create the MODELINIA Beautiful Friends Forever (BFF) Bracelets by nOir Jewelry in collaboration with Iman AbdulMajid Bowie. Iman’s Supermodel friends came to support the cause. Iman Abdulmajid Bowie with a burden in her heart to help the over 10 million men, women, children suffering from food crisis in her home country Somalia due to consecutive political conflicts in the country came up with this initiative to support the suffering lot in Africa using Fashion Unity.

*MTN Lagos Fashion and Design Week:

The initiative was launched earlier this year was aimed at cutting across geographic and culture barriers and position itself as a business of fashion and design event targeted at showcasing the best of the fashion and design industry, drive the Nigerian fashion economy and ultimately uplift its profile within the industry runway shows that featured new season collections from the best talents in the Nigerian fashion industry; design led exhibitions that featured fashion products and accessories, textiles, furniture design, photography, art installations and architecture; workshops that facilitated knowledge transfer, information exchange and networking opportunities across board.

Have a HauTe NewYear!

Image Credit: Google Images, HauTe Fashion Africa

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