You may find this hard to believe, but we at HFA have been waiting and watching patiently the growth of über brand, Virgos Lounge and anticipated the great heights that awaited the brand. What story could be more inspiring in a world where many burgeoning dreams have given way to harsh realities. The ladies of Virgos Lounge, Fioye, Oye and Adenike, started off like every other young ambitious group of girls, ‘hawking’ refurbished vintage pieces via their blog with a human hair brand to support them (yes, these ladies know a thing or two about business). Fast forward a few years later and wham! They are launching as a concession brand in Topshop. Yes you read right, Topshop. We are itching and dying to know what inspired them, how they got this far and why they never threw the towel in. But first…
HFA: Who makes up Virgos Lounge?
VL: Virgos Lounge was founded by a group of Virgo friends with a shared love of vintage style clothing.
HFA: This interview has been a long time coming and we have soooo many questions to ask but we have to get to know you, some how! Was fashion the direction you all saw yourselves headed? Could you possibly give us a brief background of your careers?
VL: Definitely not! Psychology, HR, business management and marketing was all it took for us to realise this was what we wanted to do!
HFA: What inspired Virgos Lounge?
VL: As much as we love vintage clothes, the stress of having to alter pieces and make them more modern can be a bit of a pain so we started creating vintage inspired pieces that have a modern flair to it.
HFA: There is power in a name… Virgos Lounge, an amazing name that definitely has a ring to it! How did you come up with the name?
VL: It was pretty simple, being Virgos it was very important for us to have Virgo in the name somewhere and the lounge bit simply had a nice ring to it!
HFA: We feel that VL is bridging a ‘gap’ in the fashion market with intricate pieces that fall somewhere between haute couture and pret-a-porter. How did you come up with the concept for VL?
VL: It’s simply just a fusion of the old and the new; it’s vintage inspired designs made with modern silhouttes, colours and trends.
HFA: Which fashion label/brands/designers do you admire and aspire to be like?
VL: There are so many we admire such as Elie Saab, Sass and Bide, JBL, Lanvin, the list goes on and on! We can only aspire to be the best version of Virgos Lounge possible as there are so many great brands out there but every one has a different history, story and future.
HFA: There are so many things and many questions to ask! We admire you consistency, the cohesiveness of the brand’s collections and the obvious growth of the label. In an industry where the fickle can sometimes supersede amazing talent, how do you think you have been able to keep the label running almost seamlessly?
VL: Knowing our customer base and finding innovative ways of keeping them engaged and interested while remaining true to our aesthetic.
HFA: Let’s talk the business of fashion now. How would you describe the Virgos Lounge label?
VL: STATEMENT PIECES! It’s where you go to find statement pieces that you can either wear alone or use to spice up an outfit.
HFA: Do you consider yourselves designers?
VL: We don’t really like to put labels on what we do/are as individuals but rather on Virgos Lounge being a fashion brand but we do design the pieces so I guess the answer to this question will be yes!
HFA: Who is a VL girl/lady?
VL: A VL girl is a fashion loving girl who wants to stand out from the crowd while remaining trendy. The girl at a party that everyone asks “where did you get that from?”
HFA: We daresay, the “Glam Grunge” collection was a departure from what the VL girl was typically used to. It was edgier and would appeal to our darker sides. How would you say the collection was received?
VL: Yes it definitely was. We enjoyed creating the glam grunge collection as it was quite different from our usual style but it was very appropriate for the time of the year and thankfully well received.
HFA: Most recently, you launched the campaign for your “Pastel Spring” collection and you’ve gone back to all the pretty colours and intricate beadwork. What inspired the collection and what does the mood board for the collection look like?
VL: It almost looks edible because of the pretty colours. Again, it was vintage inspired but we fused the vintage styles with modern cuts and of course the very on trend colour palette, pastels! It’s been a while since pastels were in season so we were excited to have it back so we really went for it for Spring.
And on to the most exciting bit of the interview…
HFA: We are all jittery and super psyched with news of your launch in Topshop!!!! (We’ll let that sink in). And you have a complete collection, “High Summer” ready to take over shop floors in Topshop on 29th April!!! We might be more excited than you are! How do you feel? What was it like sealing the deal?
VL:It was one of those moments were you literally don’t understand what just happened for about 5 minutes and then it hits you! A month on, we still feel that way! We feel extremely blessed for the opportunity to have our own TOPSHOP concession
HFA: What should we expect to see in this collection?
VL: It’s High summer, so we went tropical with it, the prints, colours and embellishments are very exotic and bright.
HFA:We think something everyone can unanimously agree on is that you know how to get your name out there! Grazia today, Look magazine tomorrow, Angela Simmons and a couple of other celebs spotted in VL ensembles. We are ALL curious to know, how do you do it?!
VL: Putting your brand out there is very important, although it can be quite scary as you can never tell what the reaction will be but we are thankful its been positive. Grazia and Look magazine have always been weekly reads for us so being featured on their pages was really exciting and the same goes for Angela Simmons who’s style we absolutely adore!
HFA: How have you been able to stay focused on the brand in a rather demanding industry with many distractions?
VL: Knowing our customers has been very helpful and also making mistakes and then quickly learning from them has helped as we are all prone to making mistakes, it’s inevitable but if handled properly it can actually be a blessing.
HFA: This is the point where we should be rounding up the interview but no! We fear that we may not have touched on everything. Let’s see… What fashion advice have you got for young aspiring brands out there?
VL: Keep at it if it’s something you’re really passionate about but if you are then you are probably enjoying it and will already know that.
HFA: We at HFA would like to say a big ‘congratulations!’ and can’t wait to burst through those Topshop doors and buy out the VL collection. Thank you for your time and all the best ladies!
VL: Thank you for these amazing questions, we were really excited to answer them when we read the interview questions!
You can visit the Virgos Lounge page in our designer directory for information about the brand HERE
– Andie Okon
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