Trend Report: Global Spring/Summer 2013 African Fashion Trends.
Africa – as if you need reminding – is a force to be reckoned with when it comes to fashion, and here at HFA, we’re just as forward-thinking.
With next year’s style firmly in mind (thanks to Africa’s most talented designers), we’ve waded through all things chic to bring you the ‘next’ in-thing for your new season wardrobe…
So goodbye 2012, Merry Christmas and here you have it: our Top 10 Trends of Spring/Summer ’13, straight from the runways of Cape Town, Gaborone, Zimbabwe, Ghana, Lagos and Swahili… a very Happy New Year for your wardrobe, indeed!
There’s a kaleidoscope of shades to be seen in this Spring but so long as you come pink, peach, orange, lemon, white or blue, you’ll have no problems getting in with the ‘in’ crowd. Just see Ruald Rheeder, Stefania Morland or Brigitte Merki for lemon-spiration, or look to Bisma Ahmed – B’zma, Christie Brown or Emmy Collins for ways to wear white.
2. One Shouldered
Asymmetry is a wall flower’s best friend – it can be done dramatically a la Gilded Sands, or slight and subtle like at Hip-Hop. However you divide your style for Spring – to stand out, keep cool, or add some quirk (see Faith Wear) – make sure you put your best arm forward in a one-shouldered dress. It’s the new season way to show skin.
We saw and we liked them but next season, we’ll love them, so if you haven’t already adopted a peplum – the figure-flattering, flab-forgiving form-phenomenon of 2012 – then let 2013 be your year. They appeared all over African runways (from Mi-Le to Mina Evans and Odio Mimonet and more) and so should be the lynchpin of your new season wardrobe plan. Pop one ‘round your waist and “Poof!” – perfection.
There’s no denying it – women love prints. And when the rest of the world decides not to love them anymore, African women will love them still. So, wear them with pride, ladies – colour-blocked, matched, clashing or solo – and splurge happily, knowing that the prints you’ll buy for Spring/Summer ’13 you’ll love and wear FOREVER. Amen.
Sigh. Ruffles – was there ever a more romantic detail? We didn’t think so, with their way with wiggles and whimsicality. But then again, have you seen how seductive they were at Thula Sindi, Mimi Lee London and Stefania Morland? It seems there’s nothing Ruffles can’t sexify! But however you like it (graceful and sweet like Mina Evans, quirky like David Tlale, or tough, like the aforementioned leather-lovers) just make sure to leave others in a ruffle, like yours. It’s the new pretty, for where and however you like it.
Seriously – there was no escaping the sexy, sheer sections in African collections for Spring/Summer; peek-a-boo panels, leave-little-to-the-imagination-layers and basically ‘boobs-out’ bodices were all the rage, ranging from the elegant to the nude elephant in the room. But wowzers, they were wonderful (especially at Selfi, Bridget Awosika, Tart and Gavin Rajah) so I would work your way into one… If I were you, of course.
Shorts for work, shorts for fun, shorts for lounging in and shorts for night – the runways at African Fashion Weeks saw shorts for days; an endless parade of the perfect pairs to promenade in next season. Gavin Rajah’s dazzled, Lucky Creations’ were printed and Jewel by Lisa’s came matched up, so the rules are: There are no rules – just get your legs out to be ‘in’ this Spring.
Give Angelina Jolie’s leg a run for its money in a sultry, side-split number, crafted to showcase your pins (or at least, your favourite one) with a flattering thigh-high cut. Whether you side step the lace skirting shown at Alali Boutique, go short like Jewel by Lisa or oriental like Mimi Lee London, swish yourself into a side split and part crowds with your style. And moisturise, please – this is fashion.
Designers at African Fashion Weeks blew the whistle on style-strictness, it seems, with their creative take on evening wear playing games with the expected. Red carpet-worthy evening dress? Yep, throw some elasticated stripes on it (see Matthew Williamson’s sparkly-sporty number). Tea dress? Yes, but with sports stripes down the skirt of course (Tanzania Mtindo House)… Even a traditional shift dress got a referee-style makeover at Rebahia! Our advice? For winning style, play the game – your wardrobe will thank you come Summer.
Vying for attention, very flattering and victorious in their efforts were the creations that bore the ‘new’ neckline on runways during African Fashion Weeks. Well, we say ‘new’ but we mean forgotten – it’s been a while since we were desperate to pull our heads through a V-shape. So it’s goodbye, scoop-neck, au revoir, dear polo and tell good ‘ol round-neck “see ya later.” The V-neck is our new wardrobe V.I.P; Very Important Piece for Spring/Summer ’13 – that is according to Alter Ego, Stefania Morland and Emmy Collins, anyway.
Written by Cindy Hudson for HauTeFashionAfrica.com
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Designers: Alali Boutique Alter Ego Annesophie Achera Brigitte Merki Christie Brown David Tlale Duaba Serwa Emmy Collins Faith Wear Gavin Rajah Gilded Sands Grey Hip Hop House of Form & Function Iconic Invanity Isi Atagamen Ismail Jamilla Vera Swai Jewel By Lisa Jil Boutique Love April Lucky Creations Maita Marimo Marayah O Mgece Makory Mimi Lee London Mina Evans Orange Culture Re Bahia Rose Fashion Designer Rudd Rheeder Rumbidzai Ngwarai Selfi Sibonile Chimankire Spero Villioti Stefania Morland Sunny Rose Tanzania Mtindo House Tart Tsakatsa Viyella Heritage