Hugo Boss becomes the 1st International Luxury Brand to foray into Retail Shopping in Nigeria, at The Palms Mall, Lekki.

Written by HauTeFashionAfrica.com 108 days ago. Posted in +Men, Blog, Buy, Events, Features.

On the 1st of February 2013 Hugo Boss launched its flagship store at the Palms Mall in Lekki, and Nigeria was introduced to the Boss brand with a very lavish and subtle launch for its selected notary public.

Hugo Boss is one of the world leading fashion and lifestyle group which sells its products in 124 countries worldwide.

Hugo Boss Nigeria Store Manager; Mohammed Ayyoub (on the Right.)

The BOSS brand targets differentiated consumer groups and the store stocks both men and women’s collection of the core brand Boss Black and Boss Green. In future collections will be Boss Orange and some of the Avant Garde line of Hugo.

The Group, which is based in Metzingen in Germany generated annual sales of EUR 1.7 billion in fiscal year 2010 and is among the world’s most profitable apparel manufacturers.

(R – L: Mr. Tayo Amusan, Fidelity MD – Mr. Reginald Ihejiahi)

The Hugo Boss store at The Palms Mall was officially commissioned for business by Fidelity MD, Mr. Reginald Ihejiahi, and hosted by Tinsel Star, Gideon Okeke. Other notable guests in attendance where MD Diamond Alex Oti, MD FCMB, Ladi Balogun, Supermodel Oluchi, Musical superstar sensation Iyanya to name a few.

Gideon Okeke

It was definitely a fashionable night of sophistication, glamour coupled with an overflow of Champagne by Moet et Chandon, and Hor’ D’oeuvres served by Chef Fregz.