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Pitti Uomo in collaboration with ITC Ethical Fashion Initiative present “Constellation Africa” Featuring MaXhosa & Orange Culture.

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To confirm the vastness and quality of international participants in Pitti Uomo, over the past few seasons the Fondazione Pitti Discovery has been setting aside a special area for the rising stars on the world’s economic and creative stage with the Guest Nation project. This edition, in cooperation with the ITC ETHICAL FASHION INITIATIVE, will focus on fashion from Africa with the special event “Constellation Africa”, to promote young and talented designers from the continent.


A runway show scheduled for Thursday, 18 June at the Dogana (Via Valfonda) will feature four brands that have the privilege of manufacturing in their home countries and are already known on the international market:

Dent De Man

Dent de Man: A menswear brand created in 2012 by British-Ivorian designer, Alexis Temomanin. Dent de Man’s approach to luxury style is defined by a mix of classic tailoring with colourful patterned fabric. The Dent de Man lifestyle is defined by freedom, quality and “esthétisme”, empowering individuals to dress for themselves. Self-expression is core to Dent de Man’s philosophy. The brand prides itself on the use of vintage fabrics and celebration of ancient printing techniques, Dent de Man adapts decadent and bold Java prints forming unique garments that allow individuals to own distinctive and irreplaceable pieces. All Dent de Man fabric is carefully sourced and possesses its own story and meaning.


MaXhosa by Laduma: A South African knitwear brand founded in 2010 by Laduma Ngxokolo. The South African Xhosa manhood initiation ritual practiced by amakrwala was behind the launch of the brand as Laduma sought to create Xhosa-inspired modern knitwear that would be suitable for this tradition. Since, the Xhosa aesthetic has come to be part of the DNA of the knitwear brand as Laduma has explored and reinterpreted traditional Xhosa beadwork, patterns, symbolism and colours to inspire his modern knitwear line. Through his work, Laduma is an agent of change, shifting and evolving with the changing times and further engaging in the dialogue that keeps pushing traditional culture toward the future.

Adebayo Oke-Lawal

Orange Culture: A contemporary menswear brand created by Nigerian designer Adebayo Oke- Lawal in 2011. The brand combines classic and contemporary western silhouettes with an African edge. Orange Culture fuses Nigerian silhouettes, print fabrics and contemporary urban streetwear. Orange Culture is more than a clothing line, it is a “movement” for a creative class of men that are “self-aware, expressive, explorative and art-loving nomads”. Orange culture has been featured by top fashion magazines and was recently shortlisted by Vogue Talents for Africa and LVMH’s 2014 Young Fashion Designer Prize.

Projecto Mental

…and Projecto Mental: An Angolan fashion brand, founded in 2004 by creative duo Shunnoz Fiel & Tekasala Ma’at Nzinga, which fuses fashion and art. The brand was created in the aftermath of the civil war as a platform to help reshape Angola’s cultural identity, after the country was ravaged by decades of civil war. Suits with an experimental twist are the signature item of the Projecto Mental brand. Projecto Mental takes an avant-garde approach to tailoring as the designers re-imagine and re-invent the traditional suit for men and women. Strong block colours combined with prints & patterns bring boldness to each design.

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Cape Town Fashion Council presents the Intellectual Property Law Workshop

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Cape Town Fashion Council's Intellectual Property Law Workshop

Join the Cape Town Fashion Council for a Workshop that will give attendees a broader understanding of how the law applies to the Fashion Industry.

Protect your brand image through the use of trademarks, copyrights, patents, license agreements and non-disclosure agreements. Learn what can be protected and how to protect it with a clear and concise guide.

Date: Tuesday, 19 May 2015
Time: 5 pm – 7 pm
Venue: CTFC offices (2nd Floor Harrington House, 37 Barrack Street, Cape Town)
Facilator: Pieter GJ Koornhof [BA LLB LLM (Stell)]
Lecturer at the University of Western Cape & Attorney of the High Court of South Africa
FEE: R 100


• The scope of Copyright protection in South Africa
• Trademark infringement and counterfeit goods
• Design Law for the Fashion Designer
• The relevance of patents in the fashion industry
• Respecting the Intellectual Property rights of others and what can be done to minimize the risk factor
• What to do if your rights have been infringed

This workshop is ideal for designers looking to protect their designs, fashion industry leaders looking to expand their knowledge of the industry and anyone else with an interest in this controversial field!

To RSVP please email Sumaiya De’Mar –

Please include the following:

– Your full name
– Your contact number
– Your company name / label

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South African Billionaire Christo Wiese of Brait buys 90% of Fast Fashion Chain – New Look for £780 million.

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Christo Wiese

The family of Tom Singh, who founded New Look in 1969, and other senior management, will hold the remaining 10% stake.

New Look, which has more than 800 stores in 21 countries, is being sold by private equity firms Apax and Permira. They took the chain private in a £700m deal in 2004 after the retailer had spent six years on the stock market.

The firms had planned to relist New Look in 2010 but the stock market flotation was abandoned due to volatile stock markets. The Brait deal means that Apax and Permira will not make another attempt to float New Look, which is carrying about £1bn of debt.

Brait said it had bought New Look for its 600 stores in the UK and its growth prospects in markets such as China and continental Europe.

Chief executive John Gnodde said New Look was an attractive investment opportunity: “It is a market leading brand, with a strong track record of double-digit earnings growth.”

Brait has a near-20% stake in food retailer Iceland and also bought a controlling stake in the Virgin Active gym chain for about £700m last month, as well controls Shoprite, Africa’s largest supermarket chain.

One of Mr Wiese’s other investment vehicles, Pepkor, is launching a new discount fashion chain in the UK called Pep & Co with Andy Bond, the former Asda chief executive. It plans to open 50 stores, creating 500 new jobs, by the end of the summer.

Read more on the deal, HERE.

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SOURCE Africa! Coming to you June 2015.

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SOURCE Africa, pan-Africa’s most important sourcing event for African textile, apparel and footwear manufacturers, will take place on 10 & 11 June this year at the CTICC in Cape Town. It will bring together a global audience of decision makers providing business opportunities for buyers to network with African producers. African Pavilions will be the centre piece of more than 200 African exhibitors from Mauritius, Lesotho, Swaziland, Zambia, Madagascar, Botswana, Mozambique, South Africa, Malawi, Tanzania, Ethiopia, Kenya, Nigeria, Zimbabwe, Ethiopia, etc.

Source Africa

Source Africa will feature a two-day trade exhibition, international business seminars, cocktail receptions and a top class fashion show hosted by Enterprise Mauritius.

A series of seminars including key topics such as AGOA Renewal – the next 10 years will be presented by top international speakers including: Gail Strickler, AUSTR for Textiles and Apparel, USTR (United States Trade Representative); Rosa Whitaker, CEO & President, Whitaker Group, USA; Janet Labuda, Vice President Compliance, Vandegrift Forwarding, USA; Mark Neuman, Global Trade Advisor, MGF Sourcing, USA.

Source Africa is being supported by the United States Agency for International Development (USAID), which is committed to strengthening trade and investment in Africa. For more information on Source Africa, visit Website:


Nigerian Retail Store L’Espace shuts down for 6-8 Weeks to Relocate, and loses a Director.

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We are tempted to call it the Fashion Year of shuffling, but it just might be too early… there’s definitely something going on with Fashion Worldwide, some sort of emergence of change, and Nigerian Retail store L’Espace in its 3rd year seems to be shaking things up as well.

On the 8th of May, 2015 a Relocation notice was sent to its vendors via email announcing a 6-8 Weeks shutdown as they prepare to move to a brand new space in Lagos State’s cosmopolitan city, Victoria Island : “We are very excited about this new development and we hope you are too. In the interim, the present location will be shut temporarily in order to give us time to move and set up.” – John Paul (Store Manager).


Following the Relocation Notice email, on the 12th was a Resignation notice from its former Director, Mrs. Wonuola Okoye via an email from Store Manager, John Paul: ”

Dear All,

After 3 plus years of being a director at L’espace, it is with deep regret that we announce the resignation of Mrs Wonuola Okoye from her position.

We want to say thank you for all the support and belief you have had in L’espace over the years.

Please join us in wishing her all the best in her future endeavours.


Thank you and we look forward to the future!”

No official reason as to why these changes are happening, but we look forward to the relaunch of L’Espace, and what’s next for Wonuola Okoye.

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African Fashion Intellectuals Omoyemi Akerele, Helen Jennings, Liya Kebede & Robb Young discuss in an OP-Ed for Business of Fashion ‘What will it take for Africa to join the Global Fashion System?!

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In a period where Fashion seems to be questioning itself worldwide, the burning question as to why Africa, the world’s second-largest and second-most-populous continent hasn’t picked up on a stable Industry and Economy goes through the mind of many.

One thing we are happy about is, people are talking… that can only mean progress, and on the 10th of May, 2015 Fashion Intellectuals Omoyemi Akerele (Creative & Managing Director of Style House Files – Producers of Lagos Fashion & Design Week), Helen Jennings (Author of New African Fashion), Liya Kebede (Supermodel) & Robb Young (Journalist) did just that with a 3-piece Open discussion on discussing on What it’ll take for Africa to join the global Fashion System:

Omoyemi Akerele took on not waiting on the perfect moment to Invest in Africa: “Most people find change to be a challenge and I guess that’s natural in an industry where the African continent has long been out of bounds. Whether they cite corruption, geopolitical tensions or other reasons for not factoring Africa into the equation, fashion insiders do have some understandable reservations. But to relegate expansion into Africa as a project for the next generation — as some luxury brand dynasties have publicly said they intend to do — is simply not acceptable.


Although the African continent was once seen as a dumping ground for the industry’s cast offs, the gradual strengthening of some of Africa’s economies has paved the way for the continent to become a potentially viable market for high fashion. At the same time, it has also highlighted some of the hurdles preventing Africa from securing a highly coveted spot within fashion’s global system. The conversation about Africa is seemingly endless but the global fashion industry must break through its barriers of conformity, fear and uncertainty, it in order to tap into a market that is becoming more lucrative by the day. The real question is whether international players can afford not to be part of the equation.” READ MORE HERE.

Helen Jennings took on the elevation of African Luxury through sustainability: “

Africa has always inspired global style, as the archives of every international fashion house attests. But right now, thanks to the continent’s growing creative confidence, its best design talents are offering the industry something new — their own take on sustainable luxury. While Africa can’t yet compete with mature markets in terms of manufacturing on a large scale, it can shine by elevating its vast artisanal heritage to develop a fresh approach to handmade craftsmanship for discerning consumers worldwide.

Maki OH

In my view, it’s about redefining luxury through an appreciation of ethically made, beautiful objects that tell their own authentic stories. This is an area where Africa excels. As the world shrinks and resources dwindle, the industry is looking for original sources of unique goods. The continent’s diverse aesthetics and history of sophisticated dress naturally lends itself to this demand. Get the product and narrative right at the top of Africa’s fashion food chain and, that will set the bar for the rest of the world to follow.” READ MORE HERE.

While Supermodel Liya Kebede took on approaching Africa with a New Mindset: “There is nothing quite like the open-air markets in Africa.  They are saturated with colour and brimming with energy.  It was during a walk through my favourite artisanal bazaar in Addis, filled with traditional Ethiopian weaving, that the idea first took root that I could cultivate a fashion line, right here in my hometown.

Lemlem means “to bloom” in Amharic and my philosophy in starting this line in Ethiopia was that Africa could give rise to a successful global brand that lays down a local value chain — revitalising international demand for traditional craftsmanship and creating jobs.” READ MORE HERE.

…The OP-Eds were follow-ups from context pieces by very familiar fashion journalist who has written and taken major interest in the growth of African Fashion, dating back to 2007, Robb Young: Tapping the $31 Billion Africa Opportunity & Putting Africa on the Fashion Map.

Enjoy, discuss & share! Viva African Fashion!

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Paris Fashion Week Autumn/Winter 2015 [Day 7] : Saint Laurent

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Saint Laurent F/W15

Review to follow shortly


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Paris Fashion Week Autumn/Winter 2015 [Day 3] : Lanvin

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Aamito Lagum for LAnvin

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London Fashion Week ends with a High for Nigeria! Winning the Best Curator Award

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Style House Files has presented designers at the International Fashion Showcase since the British Council and British Fashion Council launched the initiative in 2012. This year, in collaboration with Nigerian Export Promotion Council (NEPC) and co sponsored by Fayrouz Nigeria, British Council and Haute Fashion Africa, Lagos Fashion & Design Week presented designers Grey, Iamisigo, Kenneth Ize, Orange Culture and Temitayo Nathan at an exhibition themed “Meta 5″, curated by Yegwa Ukpo, who won Best Curator Award for Style House Files on Awards Night.


The exhibition was an experiment in time that admires both the naturally – subtle and wildly – obvious progressions in the trajectory of a designer’s fashion artistry.

It is the designer’s distinct, innate personal characteristics that creates an opportunity to bear witness to the fruition of their art. Too often, the journey of design can be a blur, but this showcase attempts to focus, contemplate and reflect on the oft-overlooked design qualities of these fashion artisans. The exhibition concept is designed by A White Space Creative Agency.

Speaking on the Award, the LFDW Fashion Focus Creative Director, Wadami Amolegbe stated “At Style House Files, we take pride in our expertise for collaborating with the finest talent in Nigeria. We’re very proud to have assigned Yegwa Ukpo as Curator for 5: Metamorphis exhibition.. who worked closely with Lagos Fashion & Design Week’s Awards & Fashion Focus Alumni. Yegwa’s uncanny ability to reinterpret fashion beyond its seemingly obvious to a diverse audience, captured the attention of the Judges at International Fashion Showcase 2015 and earned him the coveted prize of “Best Curator IFS 2015″.

The “Meta 5″ installation is first in a series of year long initiatives organised by Lagos Fashion & Design Week, targeted at nurturing, promoting and developing talents from the African Continent.

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London Fashion Week Autumn/Winter 2015 [Day 5] : Duro Olowu

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Duro Olowu

Review to follow shortly


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