Fast rising model Imaan Hammam of Egyptian/Moroccan descent
The past year saw significant growth for African Fashion Creatives affording avenues for additions, brand name changes, landmark celebrations, increased popularity, major bookings, giving back to the society amongst other achievements of epic proportions.
Our designers continue to grow, expand, unveil brilliant pieces and execute initiatives that have given young designers/creatives the opportunity to learn from their wealth of experience. Models are working or shall we say, walking and they are excellent at it, a number of African models appeared to impressed on the catwalk last year, some popular, others showing strong prospects of unstoppable success.
The retail culture in Africa has experienced a rather unhurried speed to actualisation; the last few years have witnessed an increasing quest to bridge this gap. 2014 proved that the need for Africans to shop African is indeed an achievable goal – the rise and rise of retail collaborations and retail bodies are a strong indication that the change we desire is on its way!
HauTeList 2014 combines a list of designers, models, charities and retail bodies that made an unmissable impact on the year, sections of this compilation also contain a prediction of lustre to expect from African models in 2015.
2014 brought forth designers who celebrated landmarks in their Career, and hosting new beginnings for them as well:
Amaka Osakwe (2nd from Left with Parents, and Nigerian Designer – Duro Olowu)
The anticipation for an exciting 2014 started for Maki Oh when the most prestigious Fashion Designer Scout competition launched in November 2013 – LVMH Prize. Maki Oh went on to stun the continent as she, Nigerian Menswear Line Orange Culture, and Ethical Brand Suno were narrowed down to Top 30 finalist to be mentored by LVMH as well as given a 300,000 euros grant. The excitement didn’t stop there for Maki Oh, as its Creative Director – Amaka Osakwe was invited to the White House by the First Lady of the United States; Michelle Obama for her Reach Higher Initiative’s Fashion Education Workshop Celebration of Design Cocktail. Amaka Osakwe ended 2014 by introducing us to another Creative outlet, that of Art & photography by hosting 20 mixed media photography works done by her in a solo exhibition titled “This Side Up“.
Formerly known as Deola Sagoe, to mark her 25th Anniversary she dropped the Sagoe to only be known by Deola as well as debuted her spring/summer 2015 collection at New York Fashion Week’s Spring/Summer 2015 Show for the first time on schedule, and first Nigerian to do so. She also shared the runway with her daughters Fashionable – Clan.
Mustafa Hassanali (Tanzania) celebrated his 15th year anniversary by launching his couture line called Meremeta na Hassanali.
To celebrate her 15th Year in the industry, Tiffany Amber launched her Women of Vision Campaign featuring 15 Women who are inspirational and empowered with the purpose of developing a mentorship scheme slated to run for the next 5 years spanning a selection of women across Africa, giving Mentees the opportunity to intern and seek advice and support from these women in their respective fields. After a year-long period, the mentees shall graduate from the scheme and will be assisted in spearheading their dream careers.
Labels to look out for in 2015:
Recognition for the exemplary work they’ve put in over the years in their Career.
On the 27th of June, 2013, Moroccan born artistic director (at Lanvin), Alber Elbaz was awarded with an honorary doctorate from the Royal College of Art, for his contribution to the fashion industry and culture, both internationally and in the UK. Having previously worked at Guy Laroche, Yves Saint Laurent and Krizia, Elbaz took the reins at Lanvin in 2001, steering the label to commercial success and critical acclaim.
On the 1st of December 2014, Ghanaian Fashion Stylist Edward Enninful received the Isabella Blow Award for Fashion Creator. Enninful was honoured at the ceremony for his monumental contribution to the global fashion industry, having began his prolific career at the age of 18 when he was appointed Fashion Director at i-D making him the youngest editor at a major international title. In 1998 Enninful became Contributing Fashion Editor to Italian Vogue and in 2005, became Contributing Fashion Editor for American Vogue. In 2011, he took over the position of Fashion and Style Director of W Magazine, a position he currently holds.
These Models had a smashing 2014.
Maria Borges (Angola)
[She has been featured in campaigns for C&A, Givenchy, H&M, Oscar de la Renta and Tommy Hilfiger, posed for magazines CR Fashion Book, Dujour, Harper’s Bazaar, i-D, Interview, LOVE, Financial Times, Marie Claire, Numéro, Tank, The Ones 2 Watch, Vanity Fair, Vogue Italia, Vogue Portugal (cover), Vogue UK and W, and walked the Victoria’s Secret Fashion Show 2 years in row (2013 and 2014)]
Grace Mahary (Eritrean)
[In 2014, Grace walked the runway for the likes of Michael Kors, Phillip Lim, Narciso Rodriguez and Chanel during NYFW S/S 2015. Prior to that, she walked in Dubai for the Chanel Cruise Collection. She was also one of the angels on the runway during the Victoria Secret Show 2014. She also proved to be equally stunning on paper scoring editorials such as “The Edit“, “Vogue” “Elle France” and “Glamour“, also in 2014.Earlier in year, she was a popular cat walking for all the A-list designers, during NYFW F/W 2014. The above mentioned are just to highlight some of Grace’s work, she definitely has proven herself a force to be reckoned with].
Sharam Diniz (Angola)
[She has been featured in campaigns for Anne Klein, Meissen, 7 for all Mankind Jeans, Ralph Lauren, Clinique, L’Instant by Chanel, been on the Cover of Vogue May and GQ April 2013, Elle 2014 in Portugal as well as walked the Victoria’s Secret Fashion Show].
Candice Swanepoel (South Africa)
[Swanepoel’s resume includes covers for Australian, Brazilian, Mexican, Greek, Spanish, Portuguese, Japanese and Italian Vogue, Brazilian, British, German and South African ELLE, British, South African, Romanian, Mexican and Chinese GQ, Turkish, Spanish, Czech and Argentine Harper’s Bazaar, i-D, Lush and Ocean Drive (U.S.) and campaigns for Nike, Diesel, Guess?, Tommy Hilfiger, Tom Ford, Prabal Gurung, Swarovski, Colcci, True Religion, Ralph Lauren, Miu Miu, Juicy Couture and Versace.
She started walking for Victoria’s Secret in 2007, becoming an Angel in 2010. Swanepoel made her debut at No. 10 on Forbes‘ The World’s Top-Earning Models list, with estimated earnings of $3 million between 2010 and 2011. She was ranked No. 9 in 2013 with estimated earnings of $3.3 million.]
Malaika Firth (Kenya)
She gained attention from the fashion industry after walking in the SS2014 Prada menswear show and starring in the Prada-fall 2013 campaign shot by Steven Meisel. With this feat, she became the first Black model in 19 years to score a Prada campaign, after Naomi Campbell.
Meanwhile, Firth experienced her runway-breakthrough with the fashion week for the Spring/Summer 2014 collections, walking more than 40 shows, including shows from Jean Paul Gaultier, Bottega Veneta, Marc Jacobs, Kenzo, Dolce & Gabbana among others. In November 2013, she debuted at the Victoria’s Secret Fashion Show.
For the Spring/Summer 2014 campaign season, Firth booked campaigns from Valentino, Burberry and Prada for the second-consecutive time.
Faces to look out for in 2015:
Saki W (Sudan)
Aluad Deng Anei (South Africa)
Aamito Lagum (Uganda)
Cindy Bruna (Congo)
Imaan Hammam (Morrocco/Egypt)
2014 brought alot of Retail Designer Collaborations, such as:
Online Retail Store Fashpa.com, kicked off an amazing year by partnering with Lisa Folawiyo (formerly known as Jewel By Lisa)’s diffusion Line – J Label. It went further to partner with Lifestyle Magazine – Genevieve to help host an auction to raise funds for Breast Cancer, undeniably keeping fingertips refresh for latest trends at Great Prices.
To celebrate the Big Little Market (Le Petitte Marche’s) 5th year anniversary, it looked to harness the buying power and desire for other African brands that are inaccessible to the Nigerian market and the LPM Community by creating LPM Africa in association with HauTeFashionAfrica.com to bring an exciting mix of brands such as Osei Duro from Ghana, Thula Sindi from South Africa, Sophie Zinga from Senegal, to name a few to Nigeria for the first time ever – taking the LPM Experience and community around the world! The Inauguration of LPM Africa was hosted by Supermodel Oluchi Orlandi, and LPM Sister store, L’Espace.
AFI Prive is owned by AFI International – producers of Capetown, JoBurg & Africa Fashion Week in South Africa providing their niche clients with expertly curated and exclusive ready-to-wear collection and accessories from the designers who show on their Fashion Week Platform, offering a one-stop personalised shopping experience with unrivalled styling advice to suit our clients’ tastes and requirements.
Lagos Fashion & Design Week with it’s spring/summer 2015 shows recently launched a new initiative called LFDW x Retail designed to further position retail as a primary tool that contributes to the growth and expansion of the Nigerian fashion industry. It kicked off with a Fashion Week Out, allowing partnering stores give a minimum of 10% throughout Fashion Week, as well as an added 4-Day Pop Up featuring Retail stores in Nigeria in its exhibition space on schedule for the 4 Day event.
With more Retail Theraphy, comes a lot of Fashion Lovers launching their personal Style blogs, although some have stood out for us already, we are looking forward to seeing all they’ll be getting to, in 2015. In the meantime, 2014 brought new African Fashion Website discoveries, these are our top three:
Fashion Designers & Organizations getting creative with Charities using Fashion to grow communities around them and abroad.
14+ Foundation, Inc. was co-founded in 2012 in New York City, USA by philanthropist and construction industry leader Joseph Mizzi and native Zambian Nchimunya Wulf to develop and build schools and orphanages for African children in rural communities.
14+ Foundation’s first project is the Chipakata Children’s Academy. Chipakata Children’s Academy (CCA) is a school, orphanage and community facility situated in Chipakata Village, Chongwe District, Zambia. The site is comprised of more than 60 hectares (200+ acres) of land, allowing ample space to support all necessary structures. In 2013, William Okpo teamed up with the 14+ Foundation on a capsule collection inspired by their S/S 2014 collection, and travel to Zambia as Volunteers looking after dozens of children, managing logistics and meals for volunteers, and shopping for supplies for the kids. “We brought it down to their price. Not Zambian prices—wholesale price,” said Lizzy, 24.
The capsule collection includes a T-shirt and tote bag with the cartoon face print from the collection, which is available to purchase on the 14+ Foundation Website alongside artworks commissioned for the sole purpose to raise money for the foundation, HERE.
The Chipakata Children’s Academy is completed, and launched on January 3rd, 2015.
In the spirit of giving, as Yaba College of Technology’s Fashion Design Section celebrates its 50thAnniversary… its space, professors and their knowledge, Style House Files & www.HauTeFashionAfrica.com in Collaboration with Interior Designers Association of Nigerian (IDAN) Member – CC Interiors (www.CCInteriorsLimited.com) hosted a fundraiser Sale with items selling as low as N500…featuring international & Nigeria Fashion, Artworks and pieces donated by students of the Yaba College of Technology, Designers from Lagos Fashion & Design Week 2014, Finds from Garment Care’s Storage, the Stylist Closet of www.theStyleHQ.com, Grey, Temple Muse to name a few.
Renovation commences soon, and there are still opportunities to help. If you’d like to findout how, please send an email to Info@HauTeFashionAfrica.com
Looking forward to very exciting HauTe 2015 already!
Tags: Aamito Lagum, AFI Prive, Aluad Deng Anei, BlackFabulosity.com, Candince Swanepoel, Cindy Bruna, Deola, Deola Sagoe, Fashpa.com, Grace Mahary, HauTe List, Imman Hammam, LFDW xRetail, LPM Africa, LVMH Prize, Maki Oh, Malaika Firth, Maria Borges, Meremeta na Hassanali, Mustafa Hassanali, New York Fashion week, Saki W, Sharam Diniz, TheStyleHQ.com, Tiffany Amber, Women of Vision