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Moroccan/Egyptian Model, Hammam Imaan bags Givenchy Spring/Summer 2015 Campaign

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Hammam Imaan for Givenchy

We called it! We recently featured Moroccan/Egyptian Model as a face to look out for in 2015 in our 5th annual HauTe List. It’s so good to see she’s already bagged a major brand for 2015. We are looking forward to more from Hamman Imaan, and seeing her more on runways in the seasons to come.

See the campaign film which depicts powerful, sensual and self-confident Men & Women in the woods, featuring our new Model star, Hamman:

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LVMH Prize 2015 is here! See for the next Young Fashion Design Star.

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The prestigious LVMH Prize is back, which last year, saw two African Fashion Designers – Maki Oh & Orange Culture, and Ethical Label – Suno make Top 30 of the 1221 people that applied.

LVMH Prize 2015

If you have a young fashion brand and you meet the following criteria :

  • You are older than 18 and under 40
  • You have produced at least two collections
  • Your collections are menswear or womenswear (not accessories)

Waste no time to take up the opportunity of a Lifetime.

The application form takes approximately 30 minutes to fill, you can read the information needed bellow to get prepared :

  • A photo of yourself
  • 6 photos of models from each of your last two collections
  • A selection of press articles (press review)
  • Information on your company

There will be a three-step selection process to reveal the winning young fashion designer.
Step 1 : The LVMH Prize committee establishes a shortlist of candidates.
Step 2 : The international committee of experts (comprising journalists, stylists and buyers) selects the finalists.
Step 3 : The jury, whose members are Creative Directors of the Group – J.W. Anderson, Nicolas Ghesquière, Marc Jacobs, Karl Lagerfeld, Humberto Leon & Carol Lim, Phoebe Philo, Raf Simons, Ricardo Tisci – and Delphine Arnault, Jean-Paul Claverie, advisor to Bernard Arnault, and Pierre-Yves Roussel, Chairman and CEO of the LVMH Fashion Group chooses the winner of the LVMH Prize in May, 2015.

LVMH will provide the winner with the resources needed to pursue their creative work:

  • A grant of 300,000 euros
  • Personalized technical and financial support from the Group for a 12-month period following the LVMH Prize award. This support covers all the areas of expertise that are critical to a young fashion brand (intellectual property, sourcing, production and distribution, image and advertising, marketing, etc.).

Here’s the link to APPLY NOW. Application closes on the 8th of February, 2015.

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In South Africa, A New Voice for Menswear

Written by . Posted in +Men, Blog, Buy, Fall/Winter, Features.


Image via BoF

In South Africa, there’s a new voice entirely for menswear, reports Innocent Ndlovu.

Following London Collections: Men in the UK, Pitti Uomo in Florence, men’s fashion week in Milan and Paris and the reported New York Men’s Fashion Week in NYC, comes SA Menswear Week, a four day fashion event dedicated to menswear.

The first of its kind event in South Africa is set to launch this season in Cape Town at the Cape Town City Hall and will run from the 4th to the 7th of February 2015. 26 designers including Rich Mnisi of Oath, Craig Port, Palse Homme, C-Sqaured and Ruald Rheeder are set to showcase their Autumn/Winter 15 collections. The annual even will hold twice a year, in February and June. Fashion Director Chu Suwannapha will also make his debut at the event with the launch of his label Chulaap to the South African market.

“With the long established Fashion Weeks dedicating the majority of their schedule to women’s wear, and the global slowdown financially, it’s been shown that men are increasingly spending more on fashion, beauty and grooming products.  In fact, within fashion, menswear is the leading growth area for many brands and labels in terms of sales.

International menswear weeks have shown to be incredibly successful, and SA Menswear Week hopes to provide the platform for growth locally as well as developing the Menswear designers and brands within South Africa”.

Check back soon for the full SA Menswear Week Autumn/Winter 2015 schedule. For now, with just 22 days to the event, gear up and man up – African style!

For more on SA Menswear Week visit

Innocent Ndlovu is Menswear Fashion Editor at HauTe Fashion Africa. Follow him on Twitter @IamInnocentN and Instagram @innoegram. 

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London Collections: Men Autumn/Winter 15 [Day 3]: Casely Hayford

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Caysley Hayford

There’s nothing fancy or attention seeking about the Casely-Hayford man. In fact he seems to be finding his own and setting himself apart from the crowd.

For Autumn/Winter 15 it all started with dark visions – shades of black, then grey before finally progressing to touches of pink, orange, blue and tribal prints. Nylon patches were used on semi-formal jackets, strips of colourful fabrics were placed on jacket chests and sleeves and floor length coats were worn over smaller sweats. Textures were mixed from woven fabrics and silky suits to quilt patterns and smooth knits. These knits were elongated both in length and sleeves. One came in patchwork creating irregular shapes. References from from their A/W 2014 showcase were seen here – the vertical sporty stripes, the plaid and even in the styling. And the theme? Let’s just say it was a cross between sporty and tailoring as we’ve come to know of the duo’s aesthetic. I’ve also grown fond of this unexplainable vibe of Casely-Hayford collections. Maybe it’s in the styling or the punk-ish subculture elements. For now it remains a mystery.

The blue pants paired with the textured black sweater,  the woven suit and knitted maroon and grey coat and sweater were some of my favourites. These were the runaways, Casely-Hayford style!


Innocent Ndlovu is Menswear Fashion Editor at HauTe Fashion Africa. Follow him on Twitter @IamInnocentN and Instagram @innoegram. 

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London Collections: Men Autumn/Winter 2015 [Day 2]: Agi & Sam

Written by . Posted in +Men, Blog, Buy, Fall/Winter, Fashion Shows, Features.

Review to follow shortly.




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African Designers Showing at London Collections: Men A/W 2015

Written by . Posted in +Men, Blog, Buy, Designers, Fall/Winter, Fashion Shows, Features.

Pictured: Design duo Agi & Sam

By now we all know that before Piiti Uomo or New York Fashion Week, there’s London Collections: Men. And with just a day way from the menswear fashion event we take a look at the African designers that are set to hit the runway and showcase their newest collections for Autumn/ Winter 2015. The event takes place in London from the 9th to the 12th of January 2015.

It’s time to man up, LCM style!

Saturday 10 January

Who: Agi & Sam

Where: BFC Show Space: Victoria House

Time: 14:00

Pictured: Father & son duo behind Casely-Hayford. From Left: Joe and Charlie Casely-Hayford.

Sunday 11 January

Who: Casely-Hayford

Where: BFC Show Space: The Old Sorting Office

Time: 19:00

Fun Facts:

AGI & SAM will be working with renowned set designer and Central St Martins graduate Gary Card to build an installation based on their respective childhoods, the inspiration behind AW15.

CASELY HAYFORD is working with the BFC Fashion Film sponsored by River Island to bring his collection to life in a film that will be premiered at London Collections: Men and available online.

Next Stop: Pitti Uomo (13 – 16 January).

Innocent Ndlovu is menswear fashion editor at HauTe Fashion Africa. Follow him on Twitter @IamInnocentN and Instagram @innoegram.


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William Okpo’s Darlene & Lizzy make Forbes 30 under 30 2015 List.

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“Presenting today’s greatest gathering of young game changers, movers and makers. Our fourth annual celebration is bigger than ever: 600 millennials in 20 fields — no repeats from years past and every one selected by a panel of A-list judges.

William Okpo 30 under 30 2015 Forbes List

See more Art & Style Aficionado’s in the Forbes 30 under 30 2015

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Announcement: The TEMPLE MUSE Fashion Sale starts this Monday 5th January 2015 with up to 50% Off on selected Designer Fashion & Accessories!!

Written by . Posted in Advertorial, Blog, Buy, Events, Features.

Temple Muse Fashion Sale

Have a Great Start to 2015.

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HauTe List – African Fashion Designers, Models & Initiatives that Rocked 2014, Ones to Watch in 2015.

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Imaan Hammam

Fast rising model Imaan Hammam of Egyptian/Moroccan descent

The past year saw significant growth for African Fashion Creatives affording avenues for additions, brand name changes, landmark celebrations, increased popularity, major bookings, giving back to the society amongst other achievements of epic proportions.

Our designers continue to grow, expand, unveil brilliant pieces and execute initiatives that have given young designers/creatives the opportunity to learn from their wealth of experience. Models are working or shall we say, walking and they are excellent at it, a number of African models appeared to impressed on the catwalk last year, some popular, others showing strong prospects of unstoppable success.

The retail culture in Africa has experienced a rather unhurried speed to actualisation; the last few years have witnessed an increasing quest to bridge this gap. 2014 proved that the need for Africans to shop African is indeed an achievable goal – the rise and rise of retail collaborations and retail bodies are a strong indication that the change we desire is on its way!

HauTeList 2014 combines a list of designers, models, charities and retail bodies that made an unmissable impact on the year, sections of this compilation also contain a prediction of lustre to expect from African models in 2015.


2014 brought forth designers who celebrated landmarks in their Career,  and hosting new beginnings for them as well:

Maki Oh with-designer-Duro-Olowu

Amaka Osakwe (2nd from Left with Parents, and Nigerian Designer – Duro Olowu)

The anticipation for an exciting 2014 started for Maki Oh when the most prestigious Fashion Designer Scout competition launched in November 2013 – LVMH Prize. Maki Oh went on to stun the continent as she, Nigerian Menswear Line Orange Culture, and Ethical Brand Suno were narrowed down to Top 30 finalist to be mentored by LVMH as well as given a 300,000 euros grant. The excitement didn’t stop there for Maki Oh, as its Creative Director – Amaka Osakwe was invited to the White House by the First Lady of the United States; Michelle Obama for her Reach Higher Initiative’s Fashion Education Workshop Celebration of Design Cocktail. Amaka Osakwe ended 2014 by introducing us to another Creative outlet, that of Art & photography by hosting 20 mixed media photography works done by her in a solo exhibition titled “This Side Up“.

Deola Backstage after her debut at New York Fashion Week Spring/Summer 2015

Formerly known as Deola Sagoe, to mark her 25th Anniversary she dropped the Sagoe to only be known by Deola as well as debuted her spring/summer 2015 collection at New York Fashion Week’s Spring/Summer 2015 Show for the first time on schedule, and first Nigerian to do so. She also shared the runway with her daughters Fashionable – Clan.


Mustafa Hassanali's Meremeta Na Hassanali Collection

Mustafa Hassanali (Tanzania) celebrated his 15th year anniversary by launching his couture line called Meremeta na Hassanali.


Tiffany Amber's Women of Vision Campaign

To celebrate her 15th Year in the industry, Tiffany Amber launched her Women of Vision Campaign featuring 15 Women who are inspirational and empowered with the purpose of developing a mentorship scheme slated to run for the next 5 years spanning a selection of women across Africa, giving Mentees the opportunity to intern and seek advice and support from these women in their respective fields. After a year-long period, the mentees shall graduate from the scheme and will be assisted in spearheading their dream careers.

Labels to look out for in 2015:

Maxhosa by Laduma

Lisa FolawiyoSophie ZingaOrange Culture


Recognition for the exemplary work they’ve put in over the years in their Career.

Alber Elbaz

On the 27th of June, 2013, Moroccan born artistic director (at Lanvin), Alber Elbaz was awarded with an honorary doctorate from the Royal College of Art, for his contribution to the fashion industry and culture, both internationally and in the UK. Having previously worked at Guy LarocheYves Saint Laurent and Krizia, Elbaz took the reins at Lanvin in 2001, steering the label to commercial success and critical acclaim.


Edward Enninful

On the 1st of December 2014, Ghanaian Fashion Stylist Edward Enninful received the Isabella Blow Award for Fashion Creator. Enninful was honoured at the ceremony for his monumental contribution to the global fashion industry, having began his prolific career at the age of 18 when he was appointed Fashion Director at i-D making him the youngest editor at a major international title. In 1998 Enninful became Contributing Fashion Editor to Italian Vogue and in 2005, became Contributing Fashion Editor for American Vogue.  In 2011, he took over the position of Fashion and Style Director of W Magazine, a position he currently holds.


These Models had a smashing 2014.

Maria Borges

Maria Borges (Angola)

[She has been featured in campaigns for C&A, Givenchy, H&M, Oscar de la Renta and Tommy Hilfiger, posed for magazines CR Fashion Book, Dujour, Harper’s Bazaar, i-D, Interview, LOVE, Financial Times, Marie Claire, Numéro, Tank, The Ones 2 Watch, Vanity Fair, Vogue Italia, Vogue Portugal (cover), Vogue UK and W, and walked the Victoria’s Secret Fashion Show 2 years in row (2013 and 2014)]

Grace Mahary

Grace Mahary (Eritrean)

[In 2014, Grace walked the runway for the likes of Michael Kors, Phillip Lim, Narciso Rodriguez and Chanel during NYFW S/S 2015. Prior to that, she walked in Dubai for the Chanel Cruise Collection. She was also one of the angels on the runway during the Victoria Secret Show 2014. She also proved to be equally stunning on paper scoring editorials such as “The Edit“, “Vogue” “Elle France” and “Glamour“, also in 2014.Earlier in year, she was a popular cat walking for all the A-list designers, during NYFW F/W 2014. The above mentioned are just to highlight some of Grace’s work, she definitely has proven herself a force to be reckoned with].

Sharam Diniz

Sharam Diniz (Angola)

[She has been featured in campaigns for Anne Klein, Meissen, 7 for all Mankind Jeans, Ralph Lauren, Clinique, L’Instant by Chanel, been on the Cover of Vogue May and GQ April 2013, Elle 2014 in Portugal as well as walked the Victoria’s Secret Fashion Show].


Candice Swanepoel

Candice Swanepoel (South Africa)

[Swanepoel’s resume includes covers for Australian, Brazilian, Mexican, Greek, Spanish, Portuguese, Japanese and Italian Vogue, Brazilian, British, German and South African ELLE, British, South African, Romanian, Mexican and Chinese GQ, Turkish, Spanish, Czech and Argentine Harper’s Bazaar, i-D, Lush and Ocean Drive (U.S.) and campaigns for Nike, Diesel, Guess?, Tommy Hilfiger, Tom Ford, Prabal Gurung, Swarovski, Colcci, True Religion, Ralph Lauren, Miu Miu, Juicy Couture and Versace.

She started walking for Victoria’s Secret in 2007, becoming an Angel in 2010. Swanepoel made her debut at No. 10 on ForbesThe World’s Top-Earning Models list, with estimated earnings of $3 million between 2010 and 2011. She was ranked No. 9 in 2013 with estimated earnings of $3.3 million.]


Malaika Firth

Malaika Firth (Kenya)

She gained attention from the fashion industry after walking in the SS2014 Prada menswear show and starring in the Prada-fall 2013 campaign shot by Steven Meisel. With this feat, she became the first Black model in 19 years to score a Prada campaign, after Naomi Campbell.

Meanwhile, Firth experienced her runway-breakthrough with the fashion week for the Spring/Summer 2014 collections, walking more than 40 shows, including shows from Jean Paul Gaultier, Bottega Veneta, Marc Jacobs, Kenzo, Dolce & Gabbana among others. In November 2013, she debuted at the Victoria’s Secret Fashion Show.

For the Spring/Summer 2014 campaign season, Firth booked campaigns from Valentino, Burberry and Prada for the second-consecutive time.

Faces to look out for in 2015:

Saki W

Saki W (Sudan)

Aluad Deng

Aluad Deng Anei (South Africa)

Aamito Lagum

Aamito Lagum (Uganda)

Cindy Bruna

Cindy Bruna (Congo)

Imaan Hammam

Imaan Hammam (Morrocco/Egypt)


2014 brought alot of Retail Designer Collaborations, such as: Print Party with JLabel

Online Retail Store, kicked off an amazing year by partnering with Lisa Folawiyo (formerly known as Jewel By Lisa)’s diffusion Line – J Label. It went further to partner with Lifestyle Magazine – Genevieve to help host an auction to raise funds for Breast Cancer, undeniably keeping fingertips refresh for latest trends at Great Prices.


LPM Africa

To celebrate the Big Little Market (Le Petitte Marche’s) 5th year anniversary, it looked to harness the buying power and desire for other African brands that are inaccessible to the Nigerian market and the LPM Community by creating LPM Africa in association with to bring an exciting mix of brands such as Osei Duro from Ghana, Thula Sindi from South Africa, Sophie Zinga from Senegal, to name a few to Nigeria for the first time ever – taking the LPM Experience and community around the world! The Inauguration of LPM Africa was hosted by Supermodel Oluchi Orlandi, and LPM Sister store, L’Espace.


AFI Prive

AFI Prive is owned by AFI International – producers of Capetown, JoBurg & Africa Fashion Week in South Africa providing their niche clients with expertly curated and exclusive ready-to-wear collection and accessories from the designers who show on their Fashion Week Platform, offering a one-stop personalised shopping experience with unrivalled styling advice to suit our clients’ tastes and requirements.


LFDW xRetail

Lagos Fashion & Design Week  with it’s spring/summer 2015 shows recently launched a new initiative called LFDW x Retail designed to further position retail as a primary tool that contributes to the growth and expansion of the Nigerian fashion industry. It kicked off with a Fashion Week Out, allowing partnering stores give a minimum of 10% throughout Fashion Week, as well as an added 4-Day Pop Up featuring Retail stores in Nigeria in its exhibition space on schedule for the 4 Day event.


With more Retail Theraphy, comes a lot of Fashion Lovers launching their personal Style blogs, although some have stood out for us already, we are looking forward to seeing all they’ll be getting to, in 2015. In the meantime, 2014 brought new African Fashion Website discoveries, these are our top three:


Fashion Designers & Organizations getting creative with Charities using Fashion to grow communities around them and abroad.

William Okpo in Zambia for 14+ Foundation

14+ Foundation, Inc. was co-founded in 2012 in New York City, USA by philanthropist and construction industry leader Joseph Mizzi and native Zambian Nchimunya Wulf to develop and build schools and orphanages for African children in rural communities.

14+ Foundation’s first project is the Chipakata Children’s Academy. Chipakata Children’s Academy (CCA) is a school, orphanage and community facility situated in Chipakata Village, Chongwe District, Zambia.  The site is comprised of more than 60 hectares (200+ acres) of land, allowing ample space to support all necessary structures. In 2013, William Okpo teamed up with the 14+ Foundation on a capsule collection inspired by their S/S 2014 collection, and travel to Zambia as Volunteers looking after dozens of children, managing logistics and meals for volunteers, and shopping for supplies for the kids. “We brought it down to their price. Not Zambian prices—wholesale price,” said Lizzy, 24.

The capsule collection includes a T-shirt and tote bag with the cartoon face print from the collection, which is available to purchase on the 14+ Foundation Website alongside artworks commissioned for the sole purpose to raise money for the foundation, HERE.

The Chipakata Children’s Academy is completed, and launched on January 3rd, 2015.


Jumbo Sale at Yaba Tech

In the spirit of giving, as Yaba College of Technology’s Fashion Design Section celebrates its 50thAnniversary… its space, professors and their knowledge, Style House Files & in Collaboration with Interior Designers Association of Nigerian (IDAN) Member – CC Interiors ( hosted a fundraiser Sale with items selling as low as N500…featuring international & Nigeria Fashion, Artworks and pieces donated by students of the Yaba College of Technology, Designers from Lagos Fashion & Design Week 2014, Finds from Garment Care’s Storage, the Stylist Closet of, Grey, Temple Muse to name a few.

Renovation commences soon, and there are still opportunities to help. If you’d like to findout how, please send an email to

Looking forward to very exciting HauTe 2015 already!

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JUMBO SALE FROM N500 Giving Back Fashionably – Educating Minds, renovating the Fashion Design Section in Yaba College of Technology.

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In the spirit of giving, as Yaba College of Technology’s Fashion Design Section celebrates its 50thAnniversary… its space, professors and their knowledge, Style House Files & www.HauTeFashionAfrica.comin Collaboration with Interior Designers Association of Nigerian (IDAN) Member – CC Interiors ( are hosting a fundraiser Sale with items selling as low as N500…featuring international & Nigeria Fashion, Artworks and pieces donated by students of the Yaba College of Technology, Amazing Friends and Supporters, Designers from Lagos Fashion & Design Week 2014Garment Care & the Stylist Closet of to name a few.

Come out and give back in style by shopping brands such as Burberry….to Zizi Cardow in great condition and unbelievable prices: Jumbo Sale for Yaba Tech


– Monetary Donation  (any amount)

– Clothing, Accessories and Art Donations: lightly used and new to sell at the JUMBO SALE happening on Monday, 29th of December at YabaTech – 100% of the proceeds will be going to the funds being used to renovate.

– Attend & shop at the Jumbo Sale!

Please email: for more information.

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