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Jumia launches ‘By Naija’ with a Fashion Video campaign – ‘Ignite your style’, to its Media Elites in Lagos, Nigeria.

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2 months ago saw the launch of stand-alone section on Africa’s largest online fashion store,, called ‘By Naija’… a section dedicated to selling only Nigerian Designers.

The Jumia Ignite your Style Team with Fashion Director Funmi Daniels and CEO Nicola Martins

On the 16th of May, 2014 Jumia invited a selection of Nigeria’s Fashion Media Elite to a champagne dinner to share more about ‘By Naija’, their plans for it, and the launch of their Fashion Video Campaign – Ignite your style, which you can watch below:

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Bola Balogun, Folake Folarin – Coker, Ifeoma Williams, Lanre Da Silva Ajayi, Ogo Offodile, Ruth Osime, Sike Saro, Veronica Ebie – Odeka, & Zara Okpara get it started for W:IE (Women: Inspiring Enterprise) at Temple Muse.

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On Friday 2nd May 2014 TEMPLE MUSE hosted a welcome cocktail party for visitors & esteemed guests from all around the globe of the annual WIE AFRICA Conference in Lagos, which included co-hosts H.E. Mrs. Toyin Saraki, and WIE Founder Dee Poku, as well as panelists, speakers and the winners of the WIE Africa Young Enterprise Awards.


Founder of W:IE; Dee Poku (Middle-left), Founder of Wellbein Foundation; Toyin Saraki (Middle-right) with Temple Muse Founders – Brothers, Avinash & Kabir Wadhwani

The evening served as a perfect opportunity for a “meet & greet”, awarding ‘Generation Next’ in the Arts & Entertainment, Business, Entrepreneurship, Fashion, Policy & Advocacy and Technology fields with all those involved and attending the 2nd WIE African symposium which features talks from a whole host of inspirational visionaries, media personalities & industry leaders promoting the empowerment of women in enterprise.

Uche Pedro, Zara Okpara, Dee Poku, Adiat Adisu, Yemi Adamolekun, Bola BalogunGeneration Next: (L-R) Uche Pedro, Zara Okpara, Dee Poku, Adiat Adisu, Yemi Adamolekun & Bola Balogun

H.E. Mrs. Toyin Saraki, TEMPLE MUSE CEO Avinash Wadhwani, WIE Founder Dee Poku and Event Chair Bola Balogun of GLAM Network opened proceedings with welcome & thank you speeches followed by an introduction of THE WELLBEING FOUNDATION – a charity supporting the development of people and communities at large founded by H.E. Mrs. Toyin Saraki. HauTe Friends in the Haus, included:


Bike Badeji


Tara Durotoye


Ogo Offodile


Lanre Da Silva Ajayi & Funke Babs – Kufeji


Erica Freemantle & Bukky Karibi – Whyte


Bidemi Zakariyau & Rachel


Fatima Mohammed & Sike Saro


Funmi Victor – Okigbo & Tess Ademolu


Myma Belo – Osagie


Ruth Osime, Ekua Abudu & Nkiri Anumudu


Temitope Soleye, Tolagbe Martins


Unique James


Veronica Ebie – Odeka


Ifeoma Williams & Folake Folarin – Coker

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Fashion Makeup Artist, Bimpe Onakoya creates a new form of Contouring called “Cacao” at the Maybelline New York Nigeria Clear Smooth All – in – One Powder Launch.

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Since the Maybelline New York Nigeria launch during Lagos Fashion & Design Week in 2013, it’s been a fun smooth sail for the brand as it grows in the very cosmopolitan city of Lagos. Now in over 10 House of Tara stores across the country, Maybelline New York Nigeria took to hosting a Find your shade party launching the Clear Smooth All – In – One Powder.


Guests hosted by the L’Oreal Central West Africa and Maybelline New York Nigeria Team; the managing director, L’Oreal Central West Africa, Idy Enang, General Manager, Consumer Products Division, Sekou Coulibaly, Creative Director, Bimpe Onakoya, and the Brand Manager Maybelline New York Nigeria, Bukola Balogun were treated to champagne, canapés, cocktails, and deserts in the holding area which doubled as the Guess Your Shade station where all 6 shades of the Clear Smooth All In One powder were on display for the guests to guess the most suitable shade for their skin tone.


In the midst of all the merriment which included guests like Nike Oshinowo, Kelechi Amadi Obi, Lanre Da Silva Ajayi, Folake Folarin Coker, amongst others, Creative Director of Maybelline New York Nigeria, Bimpe Onakoya took a moment to demonstrate a new contouring method, ‘Cacao’ on Musician and Artistic Director of Clothing Label; Eclectic by Sasha, Sasha:

31 - Bimpe demonstrating cacaoing on Sasha P

See more photos from the launch:

…and be sure to find your shade at a Maybelline New York Nigeria stand in a House of Tara Store, near you.

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BCBG celebrates 25 years with the ‘Living Bon Chic Life’ restropective Exhibition

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Founded by Tunisian fashion designer Max Azria, the L.A.-based fashion label will celebrate its collections over the years with a retrospective exhibit called the “Living the Bon Chic Life” commemorating the company’s history, the studio’s design process and its ad campaigns over the years.


“We could not be more excited to be celebrating this amazing landmark in BCBGMAXAZRIA history. Nothing starts without a dream and 25 years ago, Max had one vision: ‘to create a beautiful dress,'” Lubov Azria, Max’s other half and chief creative office of BCBG Max Azria Group, tells Pret-a-Reporter. “The ‘Living the Bon Chic Life’ retrospective is our way of not only reflecting upon the many milestones that have brought us to this point, but sharing this celebratory moment in BCBG history with our incredible team, partners and customers, who have made it all possible.”


The exhibition is opened to the public at the BCBG HQ (2761 Fruitland Ave., Vernon, 90058) on May 3rd, 4th and 10th from 12 to 5 p.m with a special edition pop-up where archival runway pieces will be sold for 70 percent off its original retail price.

Happy 25th BCBG!

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Top African Fashion Models; Alek Wek, Liya Kebede & Oluchi Orlandi join the Born Free African Campaign to stop Mother-to-Child HIV Transmission in 2015!

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Born Free is a private sector-led initiative with the sole objective of ending mother-to-child transmission of HIV by December 31, 2015. The world has experienced more than a 50% decline in new HIV infections in children since 2003, yet more than 700 children are still born with HIV each day. The solution is just one pill once a day. Born Free and its advisory board of business CEOs believe every mom, child, and family should have the opportunity to live a life born HIV-free.

Liya Kebede for Born Free Africa in Lemlem

(Liya Kebede in her Clothing Label, Lemlem)

Born Free invests people, time, and business acumen to significantly accelerate the pace towards a generation born HIV-free in the African countries most affected by this issue by investing in local African talent who work behind the scenes to drive change within their own governments toward elimination. Born Free also produces analyses on key policy issues using a business lens while harnessing the voice, creativity, and reach of the fashion industry; including the artistic director & editor – in – chief of American Vogue, Anna Wintour; who has gathered 22 designers to design garments which will be sold to raise money for the Born Free Initiative, with a  charity campaign spread across top Fashion magazines – which includes 3 of Africa’s Top Models Alek Wek from Sudan, Liya Kebede from Ethiopia and Oluchi Orlandi from Nigeria shot by world renowned Fashion Photographer – Patrick Demarchelier to inspire urgency as the deadline for a generation born HIV-free approaches.

Ugo Orlandi, Oluchi Orlandi & Marco Orlandi for Born Free Campaign wearing DVF

(Supermodel Oluchi Orlandi with her Sons wearing DVF for Born Free Africa)

Watch the Behind the scenes video of the campaign, below and learn more about the initiative:

Get Involved, and shop pieces like this Lemlem shirt worn by Liya Kebede above, HERE.

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#blaystudio presents “Made in America: Success Stories From The Diaspora”

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Leading creatives in the diaspora will converge on Saturday, April 19th for an intimate series of workshops and dinner titled “Made in America: Success Stories From The Diaspora.” The one day event will feature a specially curated list of professionals hailing from Ghana, South Africa, and Sierra Leone. They include Yolanda Sangweni , singer and founder of AfriPop Magazine; Memsor Kamarake, former fashion director, VIBE Magazine and current stylist for The Wendy Williams Show; Stanley Lumax, photographer and Brand Director at Nike; Dr. Yaba Blay, activist and author of “Shifting the Lens on Race”.

“This day is designed to inform and inspire the tremendous budding creatives,” says Zandile Blay, founder of #blaystudio.

The workshop take place from 9 a.m to 5 p.m and are open to 100 students only. The day will end with a private, seated dinner for 50 students, the panelists as well as a select group of leading editors and fashion professionals.

Day Passes for all workshops are available for $210 USD.
Conference Passes, which include workshops and private dinner are available for $260 USD. A limited supply of Individual Class Passes are available for $85 USD.

Registration now open at

About #blaystudio

#blaystudio is an intimate workshop series targeted at young, aspiring creatives, particularly those interested in media, fashion and beauty. It is founded by HELLO! Nigeria Editor­in­Chief Zandile Blay, who is formerly of Seventeen, ESSENCE, and Paper Magazine amongst others. Follow #blaystudio on instagram @blaystudio. Follow #blaystudio on twitter @blaystudio.

About “Made in America: Success Stories in the Diaspora”

Made in America: Success Stories in the Diaspora an all­day seminar of masterclass workshops and conferences. Each class is led by a prominent creative from the continent working in the diaspora. The hour long dialogues (prefaced by a warm up session in the beginning and ending with a networking session upon close) will focus heavily on what skill sets the audience can adopt in order to achieve success in the fashion & media space.


Unique James,

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Ghanaian Designer Charlie Casely-Hayford and French Shoe Company J.M. Weston Collaborate on New Limited Edition Shoe Collection

Written by . Posted in +Men, Blog, Buy, Features, Trends.

Designer Charlie Casely-Hayford has collaborated with French luxury shoe company J.M. Weston, for a remake of the brands three classic footwear styles. Charlie re-designed the shoes, creatively adding British elements to each pair.

The styles feature meticulous  detailing and the incorporation of the glen plaid also known as the Prince of Wales check, which can be seen on the the thick sole 590  shoe with laser etched black check and gold leather trim as well as the Derby double sole with black and white check and metallic silver leather strip. And finally, the luxury quilted loafer with stitch detailing .

The collection will launch at J.M. Weston stores in London, Paris and Tokyo next month.


Watch the behind the scenes video of the inspiration and production process of the collection below:

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Fashion Film Review: ‘My Heritage, My Inheritance’ – Maxhosa by Laduma.

Written by . Posted in +Men, Blog, Buy, Features, Haute TV.


Knitwear designer Laduma Ngxokolo of MaXhosa, has debut his first fashion film titled My Heritage My Inheritance. The film follows a young man (umkhwetha) as he goes through initiation school, showing the different stages of the process that young Xhosa boys go through to become a ‘man’.

Spoken in isiXhosa with English subtitles, the film captures and portrays the profound cultural meaning behind the brand. Laduma draws his inspiration from amakrwala (Xhosa initiates). In the Xhosa culture, young boys go for initiation school where they’re circumcised. For the month long ceremony, they shave their heads bald, smear their bodies with white ochre while wrapping themselves in traditional cloak (as seen in the film), as they are taught about manhood, culture and heritage.

And as depicted towards the end of the film, amakrwala are required to dress formally for six months after the ceremony, sealing their entry into manhood with a new, more mature look.

Watch the film below:

Innocent Ndlovu is the Men’s Fashion Editor of HauTe Fashion Africa. Follow him on Twitter @IamInnocentN and Instagram @innoegram.

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South African Fashion Week Spring/Summer 2014 [Day 4] : Gert-Johan Coetzee

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Review to follow shortly


Photo Credit: SDR Photo

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South African Fashion Week Spring/Summer 2014 [Day 4] : Palse

Written by . Posted in +Men, Blog, Buy, Fashion Shows, Features, Spring/Summer.

 For menswear S/S 2014, Palse played around with proportion; protruding lapels, contrasting patterns and stripes. I felt the collection was not as strong as previous seasons. The styling and tailoring was underwhelming. There were one or two standout pieces (like the black suit with black and white lapels) but there were not enough to carry the whole collection.

Embroidered fabrics and leather were presented for the women’s wear collection. The design structure of the leather pieces was soft and wearable which can be difficult to achieve when working with head to toe leather looks. The shiny print amber-gold-brown dresses stood out for me.


Photo Credit: SDR Photo

 Innocent Ndlovu is the Men’s Fashion Editor of HauTe Fashion Africa. Follow him on Twitter @IamInnocentN and Instagram @innoegram. 

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