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Paris Fashion Week Autumn/Winter 2014 [Day 3] : Lanvin

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Review to follow shortly



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Louis Vuitton’s Spring/Summer 14 ‘Spirit of Travel’ Campaign, shot in South Africa by Peter Lindbergh, styled by Carine Roitfeld.

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Louis Vuitton’s love for Africa hardly goes unnoticed, from their ready-to-wear campaign using and introducing African Fashion Models, this travel campaign shot in South Africa, and even charity efforts a la LVMH Prize. This time, their latest foray into the inspirational continent takes Models Karen Elson and Edie Campbell on a Safari search donning LV’s spring/summer 2014 pieces, shot by Fashion Photographer, Peter Lindbergh and styled by former editor of Vogue Paris, Carine Roitfeld:

Louis Vuitton S/S14 Spirit of Travel CampaignLV S/S14LV S/S14 LV S/S14 LV S/S14 LV S/S14

See the Behind the scenes video of the shoot, below:

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From Anna Wintour to Karl Lagerfeld, Nigerian Designers Amaka Osakwe & Adebayo Oke – Lawal get a Great Welcome at the 1st Ever LVMH Prize Competition in Paris!

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Undoubtedly one the most exciting things to happen in Fashion worldwide, the LVMH Prize competition kicked off it’s presentation of the Top 30 Finalists yesterday at the LVMH Showroom in rue de Montaigne, Paris to 40 experts in the Fashion Industry, which included Fashion Royalties such as the Editor of Vogue US – Anna Wintour & Chanel’s Creative Director – Karl Lagerfeld.

Amaka Osakwe of Maki Oh & Adebayo Oke - Lawal of Orange Culture

It’s no news now that Nigerian Designers Amaka Osakwe of Maki Oh & Adebayo Oke – Lawal of Orange Culture have been selected as the Top 30 finalist, representing not just Nigeria, but Nigeria as the only African Country to have been picked for the prestigious competition. Like that wasn’t exciting enough, the atmosphere for the presentation allowed the designers one – on – one time with many of the worlds Fashion Big weights, such as – Imran Amed, founder and editor of Business of Fashion (London), Sarah Andelman, creative director of Colette (Paris), Fabien Baron, art director, founder of Baron & Baron (New York), Tim Blanks, editor at large, (London)…:

Tim Blanks

…Mariacarla Boscono, supermodel and muse (Rome), Angelica Cheung, editor in chief of Vogue China (Beijing), Alexandre de Betak, founder of Bureau Betak (Paris), Godfrey Deeny, editor at large, fashion, Le Figaro (Paris), Patrick Demarchelier, photographer (New York), Babeth Djian, editor in chief of Numéro (Paris), Linda Fargo, senior vice president of Bergdorf Goodman (New York), Jo-Ann Furniss, writer, editor, and creative director (London), Chantal Gaemperlé, LVMH group executive vice president for human resources and synergies (Paris), Stephen Gan, founder of Fashion Media Group LLC (New York), Julie Gilhart, consultant (New York), Katie Grand, editor in chief of Love magazine (London), Jefferson Hack, co-founder and editorial director of Dazed Group (London), Laure, Hériard Dubreuil, co-founder and chief executive of The Webster (Miami), Adrian Joffe, chief executive officer of, Dover Street Market International (London), Sylvia Jorif, journalist at Elle magazine (Paris), Hirofumi Kurino, creative Director of United Arrows (Tokyo), Linda Loppa, director of Polimoda (Florence), Natalie Massenet, founder and executive chairman of Net-a-Porter (London)…:

Screen Shot 2014-02-28 at 2.31.02 AM

…Pat McGrath, makeup artist (New York), Marigay McKee, president of Saks Fifth Avenue (New York), Sarah Mower, contributing editor, American Vogue (London), Camilla Nickerson, stylist (New York), Lilian Pacce, fashion editor and writer (São Paulo), Jean-Jacques Picart, fashion and luxury consultant (Paris), Gaia Repossi, creative director of Repossi (Paris), Olivier Rizzo, stylist (Antwerp), Carine Roitfeld, Founder of CR Fashion Book (Paris), Olivier Saillard, director of the Galliera Museum (Paris), Marie-Amelie Sauvé, stylist (Paris), Carla Sozzani, founder of 10 Corso Como (Milan), Charlotte Stockdale, stylist (London), Tomoki Sukezane, stylist (Tokyo), Natalia Vodianova, supermodel and philanthropist (Paris)…:

Adebayo Oke - Lawal, Natalia Vodianova & Patrick Demarchelier

…Louise Wilson, course director of the Fashion M.A. at Central Saint Martins College of Art and Design (London), and Dasha Zhukova, editor in chief of Garage magazine and founder of Garage Museum of Contemporary Art (Moscow) who also serve as judges to pick their Top 10 favourites in the next week, which will be followed by an announcement by the LVMH Prize Team presenting the next step, and 10 designers of which 1 out of them will be in competition to win the sole prize of 300,000 euros and a year mentorship with LVMH Group.

Other notable presence at the presentations aside from Anna Wintour & Kanye West who aren’t on any jury for the competition, but came to show their support for new talent were Creative Director & Head Stylist of Lagos Fashion & Design Week – Arieta Mujay who has just newly founded the African Creative Collection was also in Paris with Founder and Creative Director – Omoyemi Akerele.

Tokini Peterside, Amaka Osakwe & Kanye West

The winner for the LVMH Prize will be announced in May 2014, but before then we look forward to Amaka Osakwe & Adebayo Oke – Lawal making the Top 10 Finalists.

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5th & Quansah, Akpos Okudu, Kiki Kamanu & Many More Celebrate with Nigerian Fashion Market, LPM as they turn 5 and take on the World!

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For 5 years, Le Petit Marche – The Little Market, birth in Nigeria to mirror the popular Portobello Market in London has been a shopping favourite since its launch in 2009, gathering the best of the city’s high street fashion and Fashionistas all in one roof, every last sunday of the month!

LPM is 5

With landmark celebrations like their 1st year Buy Nigerian Edition, to their 2nd Year Charity Edition with the Freedom Foundation, 3rd launching their retail concept store -L’Espace and 4th, Discovering Design. This little market has made a very large impact in Nigeria’s budding Fashion Industry in helping introduce a fun retail experience for all. To celebrate their 5th year, which launches a world tour from London to Accra, Ghana in the near future, the theme this year in Lagos will be party, celebrating 5 years of Lagos’ FABULOUS fashion and lifestyle market with food, drinks, music, great people and of course the fabulous shopping we are known for with Giveaways during the event!

This Months LPM 5 Year party will take place on Sunday the 2nd  of March at Factory 36, 36 Balarabe Musa, VI Lagos. From Noon  with Vendors such as Q – ruka Couture, Mindset, Biddy’s Mondo, Dammy, Kooks Wit, Candy Train, Mink Modish, Akpos Okudu, Ella Mathews, Nl Clothing, Bandit Urban, Salma Bello, Habeeba Diaw, Stella’s Addiction, Kiki Kamanu, Liz Yemoja, 5th & Quansah, Mobelle Inc, Elleleroske, Zebethel Collection, Fashion Strings, Tribal West Designers, In Vogue, Desire 1709, Sybil’s Jewelry House, Smirnoff, L’Espace, Vikafrik, Dabsi, Maison de accentuer, Things Nigerians Love, Ajali, Crystal, Shoe Collector, B & C Fab, Desirous Collections and Femme Fatale.

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Fashion/Portrait Photograhper, Toyosi Kekere – Ekun 1st Solo Exhibition ‘Induction’.

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Talent hits a target no one else can hit. Genius hits a target no one else can see.” - Arthur Schopenhauer. This century-old quote is true of new-school breakthrough photographer and artist, Toyosi Faridah Kekere-Ekun who is making a roaring statement with her debut exhibition, a photography collection titled, ‘Induction’, which kicked off with an opening night on Saturday, February 22nd at Omenka Gallery, 24, Ikoyi Crescent.

Induction at Omenka Gallery

‘The Induction’ is a raw, impeccable, beautifully shot, visually powerful series inspired, drawn from a well of deep-seated, conflicting emotions. The collection chronicles a turbulent time in the life of the artist, having to deal with death, heartbreak, introspective explorations of faith and the world around her, growing pains; breaking from the chrysalis of innocence and transitioning to reality and adulthood.

The collection employs these past events, probing in profound depth, themes of loss, vulnerability and love.
Guests at the opening night were served an endless flow of Laurent Perrier champagne, a brand celebrated for its style and the consistency of its quality across the world.

The exhibition which is open to all, (and will open windows of reflection, for those who have made a similar emotional passage as the artist and perhaps a reluctant appreciation for those who haven’t) will be on exhibition till March 7th.

Opening times – Monday – Friday (10 – 7pm), Saturday & Sunday (12 – 6pm).

Geneva’s OURS Magazine makes its way to Nigeria.

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Last weekend, the Nigerian magazine industry got a new breath of culturally and socially conscious air with the berth of OURS, a bi-monthly publication of artistic and social expression, which will deliver an inventive and sophisticated experience to its audience- the enlightened and curious citizen.

The magazine, which is based in Geneva, and has launched in the city as well as in London, announced its arrival in Nigeria via an exclusive cocktail event, which held in the halls of the Lagoon, Ozumba Mbadiwe, Victoria Island.

OURs Magazine Nigeria

According to OURS’s editors, the magazine is a game-changer. “We don’t want to simply “feed” you information, rather we invite you to join us in sharing, exploring, and discovering various people, places, creations and ideas. The magazine is dedicated to accepting cultures, sharing talent, challenging ideas and encouraging social examination”.

Every two months, the magazine will continue to address a theme that sparks conversation, with a sharp and studied point of view.


Facebook: Instagram: oursmagazineofficial

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African Fashion Designers showing at Paris Fashion Week Autumn/Winter 2014 [FEB. 25 - MAR. 05]

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From New York to London, skipped Milan and now its time for Paris Fashion Week, the city of love truly, as it currently hosts the LVMH Prize competition, were 2 African Designers, both Nigerian – Adebayo Oke – Lawal of Orange Culture, and Amaka Osakwe of Maki Oh in competition for the 300,000 euros. They have made the Top 30, and will be presenting to Forty experts in the Fashion Industry on the 26th & 27th of February, 2014.

As butterflies tingle in their bellies, we know Fashion Week pros like Lanvin’s Creative Director – Alber Elbaz, Ethical luxury line – Maiyet, and new-to-Paris Fashion Week, from senegal – Sophie Zinga are prepared and looking forward to debuting their Autumn/Winter 2014 Collections in Paris. See the schedule below:

Lanvin: Thursday, 27th of February. Strictly by Invitation. 8pm:


Sophie Zinga: Friday, 28th of February. Venue: 20 Rue de Richelieu 75001. Time: 9.30 – 17.00:


Maiyet: Saturday, 1st of March. Venue: Grand Palais, galerie Sud Est, avenue Winston Churchill. Time: 8PM:


If you know of any other African Fashion Designers showing during Paris Fashion Week, please send an email to so we follow them up.

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Who’s HauTe: Interview with Senegalese Womenswear Designer, Sophie Zinga Sy of Sophie Zinga

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Self-confessed minimalist and our current design crush because we live for minimalism, Sophie Zinga is a Senegalese Parsons-trained fashion designer and creative designer of her eponymous label. She considers herself a citizen of the world and her designs are a distinctive blend of her artistic experiences, which are an eclectic cocktail of her voyages. Of course we collated random questions to ask the designer, not just about the label but about herself

HFA: Who is Sophie Zinga?
SZ: I am a 27 year old fashion designer born in Senegal, raised between the United States, Kenya and Senegal. I have a background in development and economics and studied Fashion Design at Parsons. I currently split my time between Dakar and New York.

HFA: Has fashion designing always been in the plan for you?
SZ: Honestly, not really. Well actually in my head it was, but I always said in another world that I’d be a fashion designer. As a youngster I was a bit of a nerd and strived to always be first or second of my class. I read any book I could get my hands on and was generally studious. I wanted to save the world, which led me to be profoundly be interested in politics, public health and economics. However I always found myself magnetically attracted to beauty and fashion. In 2005, I started blogging about all things fashion and sometime in 2009 I decided to apply to Parsons. For me it wasn’t worth going into fashion if I did not get into the best design school.

HFA: What was it like schooling in Parsons and how did it help in honing your design skills?
SZ: I think schooling in Parsons has really thought me discipline and also gave me the opportunity to really immerse myself fully in the world of fashion, which is a highly competitive environment. As a design student at Parsons you’re thought how to make a garment from beginning to end. From concept, research, sketching to making the actual garments. As a fashion design student you could walk into a class at 2am and find students working on projects. That rigorous routine is what I have kept with me until today: Hard work and perseverance.

HFA: We take that you are a lover of art and culture having described yourself as a ‘citizen of the world’. Has this impacted your outlook on life and approach to design?
SZ: Yes, I really mean it when I say I consider myself a citizen of the world and I try to truly immerse myself in different countries every time I travel. I’ve been in and out of planes since I was 10 months old and moved every 3 years to a different city. I identify as Senegalese but I picked up bits and pieces of culture and experiences from all the different cities I’ve lived in and I feel at home both in New York and Dakar.
My approach to design is embracing all cultures while still infusing my African roots in the design process. It all starts with an idea or inspiration and I let it come on its own in the most natural way. As an African designer people like to usually put us in boxes automatically and I refuse to be put in. I am fashion designer, no more, no less.

HFA: What is your personal mantra, if you have one?
SZ: Whatever in life you choose to be, be the best at it. Be good to everyone, even those who haven’t been good to you. The universe works in amazing ways. I strongly believe in Karma and the power of being positive.

HFA: Sophie Zinga is your eponymous fashion brand. What did you take into consideration before naming the brand?
SZ: My full name is Sophie Nzinga Sy but while naming the brand I wanted my customer to identify herself with it whether she’s be European or African or from Latin America. I think Sophie and Zinga is a beautiful juxtaposition. I am Senegalese but my parents who are Pan-Africanists named me after Queen Nzinga from Angola who fought against Portuguese invasion.

HFA: Who is the ‘Sophie Zinga’ woman?
SZ: The Sophie Zinga customer embodies a strong beautiful woman who understands her body and knows how to dress depending on her event. She dresses tastefully dressed whether she’s in gala, a board meeting or just jet setting in between her travels. She’s socially conscious, well travelled and likes to be a step ahead of trends while adding her own touch to her wardrobe with accessories. She’s that best dressed woman in understated luxury.

HFA: We can’t help but fall in love with the aesthetic of your brand; how you are able to keep you designs minimalist and still infuse rich culture and travel experiences into you work. How do you do that?
SZ: Thank you, it comes naturally to me quite honestly. I myself am avid supporter of the “less is more” mantra so it naturally reflects my design aesthetic. I also proudly infuse my African roots because it is part of who I am. I think the brand’s aesthetic is a reflection of myself.

HFA: Do you have muse(s)? Can you tell us who they are?
SZ: I have several muses. This season my girl is a globetrotter; she’s socially conscious and is aware of international trends. She loves being best dressed at all her events and adds her unique touch to her outfits. I find inspiration from the women who are close to me whether they are artists, entertainers or just friends.

HFA: Can you remember your first fashion show? What was it like?
SZ: Yes, it was in 2012 at the Pierre Hotel in Manhattan. It was during the 1st Ladies luncheon in New York and I remember being super stressed. I am a perfectionist so I wanted everything to look pristine. In the end it went very well and Senegal’s First Lady who was attending the event came to congratulate me.

HFA: What inspired your most recent collection?
SZ: The rose and its texture inspired my Spring/Summer 2014 collection. I was also inspired by Malian tie-dye techniques, which I infused my own way onto French Alencon lace.

HFA: What is your favourite piece/ensemble from the collection?
SZ: The alencon tye dye lace gown and the one shoulder Jumpsuit.
HFA: Where do you see the African fashion industry and Sophie Zinga in the next five years?
SZ: In the next five years, I see African fashion in a much more mature stage. I think right now everyone is watching African fashion evolve and the rest of the world is starting to see the tremendous potential that African fashion has. Investors are gaining more interest but have a lot more work to do to collectively to create a real industry with more magazines, editors etc..

At Sophie Zinga, we hope to be stocking in big name department stores worldwide. We would also like develop our accessories section starting Spring/Summer 2015 and eventually start a diffusion line in a couple of years for a more price friendly choice for customers who’d like to wear our pieces. We would also love to design a capsule collection with Zara, H&M or Topshop.

HFA: What can we look forward to from Sophie Zinga in the near future?
SZ: We are currently getting ready for our Fall/Winter presentation and will be presenting it during Paris Fashion Week on February 28th. We are excited because it is the brand’s first fall/winter collection yet to date. We are also working on revamping our website and creating an online store. Keep up with us at

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Spring/Summer 2014 Collection: House of Nwocha.

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Review to follow shortly


A Special presentation called the Cocoon:


Review to follow shortly


Photo Credit: Insigna Media

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JUMIA: Trends from New York & London Fashion Week’s Spring/Summer 2014 to look out for.

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After a lot of speculation into what trends will follow through 2014, we saw some old fashion trends coming back to rock runways and people picked up the trends fast. Some of the trends included red carpets favorite Great Gatsby from the 60’s movie, Monochrome, Color blocking, Pastels and more 60’s twist trends high wait skirts.

This year, from New York to London Fashion Week, trends we spotted are different and refreshing. It will be about the colors, which have been flocking the runways during this Fashion Week season.

In Nigeria, we have also seen familiar trends as the rest of the world. Nigerians are very trendy; from rocking best fashion trends on red carpets to buying the latest gadgets (Mobile phones).

JUMIA has highlighted the trends that we should look out for this year, following the recent Trend rave on Fashion:

Jumia Trends color-matchupJumia Trends Color-spottingJumia Trends Fab-and-FlareJumia Trends lace-everythingJumia Trends PastelsJumia Trends prints instinctsShop all the latest Trends now Here

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