Autumn Adeigbo (pronounced A-dayg-bo, a Yoruba word meaning “the crown that is passed down”) is the designer behind her eponymous women’s RTW collection. The daughter of Nigerian immigrants, Adeigbo developed her love for fashion as a young girl watching her mother sew many of the dresses she wore to school, where she was voted “Best Dressed” by her fourth grade classmates.
After receiving a degree in Economics from Spelman college, Adeigbo studied fashion design at Parsons, the New School of Design, and worked for designers Betsey Johnson and Anna Sui. Adeigbo sharpened her aesthetic for high fashion by assisting stylists Andrea Lieberman, Leslie Fremar and Rebecca Weinberg for a combined 7 years. Working under these revered fashion veterans, Adeigbo collaborated to create the public style persona of clients like Maggie Gyllenhall, Gwen Stefani, Julianne Moore, and Jennifer Connelly, and created the visual fashion components for advertisements of companies like Crème de La Mer and Lancome.
Inspired by her desire to create a more cultural, colorful and conscious world, Adeigbo returned to her design roots and launched a capsule collection of 7 African-influenced silhouettes for the Fall 2009 season. Since the inception of her brand, Adeigbo knew she wanted to send a percentage of each piece’s sale back to the African continent. With that goal in mind, Adeigbo formed a partnership with the NPO Women for Women International, which endeavors to empower female survivors of war in Nigeria, Rwanda, the DR of the Congo and Sudan. Adeigbo’s premiere collection was selected by Henri Bendel during their Open See and featured in Women’s Wear Daily. Although incorporating African prints is part of Adeigbo’s brand DNA, she integrates other prints, textures, trims and fabrics into her designs, giving them a modern sensibility that is universally appealing. Autumn utilizes her love of color as as platform of inspiration for each one of her collections.
Adeigbo’s collections have been organically discovered by the media. With no publicist and as little as 4 looks in a given capsule collection, The press it has received to date includes: multiple mentions and placements on Vogue.com, Marie Claire and WWD, as well as Lucky, Glamour, Nylon, Essence, Ebony, Time Out New York, W Magazine Online and Refinery 29.
Adeigbo has developed her first full-scale collection for the Fall/Winter 2012 . She has expanded the line from dresses to include a standout, chic assortment of separates, specialty pieces, and outerwear. The Adeigbo brand speaks to the sophisticated, colorful and forward-thinking woman with heart.
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
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