London-based designer Christine Mhando graduated from the University for the Creative Arts with an honours degree, in 2002. After her studies, Mhando gained invaluable experience working for high-end designers as well as womenswear brands and suppliers for the high-street Mecca. With the knowledge she acquired, Tanzanian-born Mhando launched the label that bears her childhood nickname, Chichia in 2007. The Chichia ready to wear range is an amalgamation of both continents and cultures from which the designer was raised. The label’s signature transpires from the artful application of the “Khanga”, a traditional east African cotton printed fabric used by local women as wraps. The first Chichia collection was sold in London’s famous home of independent designers Laden Showroom quickly earning the label commercial success. Each collection consists of an eclectic range of dresses and separates in modern wearable silhouettes and styles in a variety of succulent colours. Chichia’s intelligent use of eye-catching colourful prints in natural fabrics intermixed with beautiful embellishments and intricate detailing makes every piece uniquely innovative and a timeless addition to anyone’s wardrobe. Chichia’s extensive press attention in distinguished magazines and independent newspapers have warranted the label a place on the London Fashion Week circuit showcasing in fashion events such as Untold and Fashion Diversity. Exhibiting at Swahili Fashion week in 2009 and 2010 consecutively, Chichia has been recognised as an international African designer who modernises and transforms traditional illustrative East African textiles into stylish and considered fashionable attire.
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
We have our ideas, which we are looking forward to implementing, but…
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Looking forward to hearing from you, and the next phase for HauTeFashionAfrica.com.