The founder of this exquisite clothing line is Bubu Ogisi. Established in February 2009 and starting off as a small independent company based in Ghana and Nigeria, this clothing line seeks to create a striking awareness of how African culture can be fused with western designs around the world. Many of iamISIGO’s concepts are based on her eccentric sense of style and her unique ability to mix various trends. The first collection “Cold summer” was released in summer 2009, the second collection “proFASHIONAL” was inspired by high shoulders and vintage outfits and the third collection “Hot winter” was released in October 2010.
iamISIGO’s clothing are made to perfection, ensuring that the customers are given optimum quality at their finger tips at affordable prices. Forecasting future sales the clothing line seeks to grow at an enormous rate. iamISIGO also deals in customized clothing ensuring that our customers are given the opportunity and secrecy of never been seen designs. Another prominent strength of this clothing line is that majority of the clothing are hand crafted and the materials and accessories used are of extreme quality.
iamISIGO’s new autumn/winter collection, called Le Poseur, was released June 2011.
In October 2010, iamISIGO debuted its urban apparel line: The Charlatans by iamISIGO. A charlatan–also called swindler or mountebank–is a person who practices quackery or some similar confidence trick and, using pretense and deception, seeks to obtain money, fame and such benefits.
The name, Charlatan, represents all of us, who, like each character, has, living within, a little bit of pretence and quackery.
*Frankie is the cool guy, popular; everyone loves him.
*Freddie is unassuming; a simple nice guy.
*Sammie is the punk rock “go getta.”
*Amy is the cutesy one who believes she’s a princess.
*Dolly is a diva and gives off an attitude.
*Sandy is the no-holds-barred girl; she gets what she wants when she wants it.
*The twins, Pierre and Peter, are black and white. The irony lies in the fact that ‘Pierre’ is ‘Peter’ in english.
iamISIGO’s clothing is made to perfection, ensuring that you are given the very best. New characters will be released in October 2011 (A collection is released yearly) for the S/S 2011 Charlatan by iamISIGO collection.
The collection for the Spring/Summer 2012 iamISIGO brand is called LXX, LXX is the Roman numeral representation of the number 70, and the S/S 2012 iamISIGO collection is a 70s inspired collection with little twists here and there. We focused on soft tailoring for this collection, with vibrant colours like yellow, poppy, grass, ink and the ever present black.
Each design has a story behind it along with a concept that was created for it to come to life. The iamISIGO design aesthetic qualities are used to improve the marketability of the outfits: the smoothness, shininess/reflectivity, texture, pattern, curviness, color, simplicity, naturalness, and modernism all go into consideration. At iamISIGO we aim to create easy, wearable but eccentric outfits, that gives off a sense of confident sexiness with standard fabric and colours that would instantly suck you in, everything from the cut and colour harmony is thoroughly thought through in order to make our products suitable for a high number of customers. It’s all about a personality the consumer wants to depict, we at iamISIGO, allow people to express the truth about their unconscious minds by way of their clothing. The iamISIGO client is eager to be different. The collection was inspired by the fact that my favorite decade was the 70s. The 70s was filled with fun, color and playfulness with the flared pants, circle shades and short mini dresses, all of which I missed out on, so for my 5th collection I finally decided to bring the 70s back in my own way with all the colour and craziness but giving it that African edge. This collection was sponsored by Vlisco and released in October 2011, at the MTN Lagos Fashion and Design Week