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Everything I do is a matter of heart, body and soul”, says Jenni Button, chief designer and owner of Philosophy (Pty)Ltd which she started soon after her departure from Jenni Button(Pty)Ltd in 1999. “For me designing is an expression of who I am as a woman, with all the complications, challenges and emotions. However, the artist within me strives for beauty, both sensually and visually. So design is a constant challenge to balance comfort with luxe, the practical with the desirable”.

Whatever form design takes, Button will tell you it begins and ends with the body – it’s sensual expression, sense of security and freedom of movement.

Determined to seduce all the senses, Button is embarking on her lifestyle approach to design by introducing a collection of Philosophy luxe casual wear to live in at home. Her lifestyle philosophy extends to luxurious fragrances for the home, consisting of scented candles, room diffusers, soaps and linen spray as well as Philosophy’s signature fragrances.

“I’m designing for an International woman who demands a modern system of dressing.” Philosophy’s concept is based on a few key pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.”

Philosophy sets the pace… the attitude… for woman on the move.



Phone: +27 21 671 7661

Address: 29 Vineyard Road Cavendish Cape Town

Country: South Africa