SCALO is a modern, sophisticated, futuristic South African label which aims to bring out a fresh and innovative approach to design in order to create wearable yet cutting edge clothes. Revolutionizing shape is key to the brand’s philosophy which brings out a great fit and fluttering silhouette.
The founder of the brand SCALO, Sello Medupe, was born in Johannesburg and graduated from Sew Africa College. During his first year of studies, he obtained a number of awards for his work including the Top Student of the Year – Garment Construction Award (2007). SCALO was also approached by the marketing manager of a leading chicken food chain store to design their new trendy staff uniform.
This year, Sello was given the opportunity to showcase some of his work at Joburg Fashion Week. He has big dreams for his brand and plans to get SCALO into more shops to make it accessible to all the SCALO DESIGNS lovers.
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
We have our ideas, which we are looking forward to implementing, but…
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