I aim to create an expressive, blissful, beautiful cocoon for a woman who is both fashion and feminine. Isabelle Lotter was born into a very creative family and was strongly inspired by her artistic background. After matriculating, she studied at LISOF before starting to retail her own brand SIES! Isabelle. She launched her first range in Summer 2006 and has become known to reach out to real women with real bodies and have an appreciation for their figure and beautiful clothing. Her signature dresses aim to be figure flattering and compliment the female form as well as remaining practical and wearable.
This season Isabelle is pursuing an inspiration of a beach escape, she has a tranquil color palette of seaside sands and sky, with fresh turquoise, deep sea blue and sandy nudes worked into easy-to-wear silhouettes. The range also includes Isabelle’s signature cocoon shapes and plays with the contrast between the amorphous and structured using cotton sateen and chiffons as well as soft knits.