The Simone Williams fashion label has been up and running since the summer of 2004 and is based in North London. Having grown up in Hackney, East London; Simone Williams is no stranger to hard work and the realities of London life. She started designing from a young age, making dolls clothes for her school friends. From dolls clothes to ladieswear Simone has become an established fashion designer in London and internationally. Simone often gets inspiration from the city landscape, femininity and glamour. Her eye for detail makes her designs an attractive addition to any woman’s wardrobe
Simone’s clients have included celebrity stylists, top hairdressers, supermodels, brides, bridesmaids, professional women and any women seeking the perfect look for a glamourous evening occasions.
Ronke Lawal (Business partner) has been supportive of Simones talents since they first met almost 20 years ago. Today Aderonke manages the business aspect of Simone Williams label -I envisage a future so bright and promising that it excites me to be part of this fantastic fashion label and continually looks to develop the label in every aspect. For Miss Lawal its about pushing boundaries and realising what is possible through determination and passion, with this anything is indeed possible. Ronke Lawal also owns and runs RSL Management Services a business development company.
This partnership is the foundation for what will definitely be an exciting and successful name in national and international fashion.
The Simone Williams label is highly sought after by stylists and their celebrity clients including Helen McCroy (Harry Potter & Casanova), Rachel Ritfield (Supermodel) and Lisa Maffia (Singer), Jasmia Robinson (Model and finalist – Britain’s next top Model). The label was showcased in Kulture 2 Couture 2006 in association with the Mayor of London’s office and the V&A. The label exhibited at Fashion Expo at the Business Design Centre in 2008. The label has enjoyed a wide range of media coverage including features in Galrilla, Touch, The Voice, Black Hair Magazine, Black Hair & Beauty, Total:Spec and Aspire.
Simone Williams is also a highly sought after fashion stylist and has worked with a number of high calibre photographers including Dave Wise, Jan Masny and Mark Coburn.