Arieta has been working in fashion at various capacities for over 10 years in the UK. – She started as a window dresser for GAP Worldwide in Brighton, which allowed her access to seeing how looks were pulled together for their fabulous and consistent windows. This was how she got into styling.
Getting back to London she started to assist veteran stylists like Didi Danso and Karen Klarkson on a weekly basis, she also got work experience at fashion magazines like RED, Just 19, Sneak and smash hits where she met Henry Holland. She then moved on to fashion PR and worked as press officer for a popular brand on the high street, but still styled part time.
She has styled a variety of people from Boy bands like Tripple 8 ad Blue to TV presenters like Myleen Klass, June Sarpong, zezi, supermodel Agyness denn and LILY ALLEN. She also styled Deola Sagoe’s Spring/Summer 2007 on line look book and did the same for other up and coming African designers in the UK like, ZED EYE which she is also a creative director.
She ran an online website called www.ethnicky.com with a friend which is about interior decorating in African fabrics and 6 months after the launch of the site, they were invited by the Mayor of London’s office to makeover his offices to mark AFRICA DAY.
She is currently the PR manager for River Island retailers ltd which is a fashion brand in the UK with over 200 stores in the UK.
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
We have our ideas, which we are looking forward to implementing, but…
We would also love to hear from you?
Are you a writer, and would like to build your fashion writing profile, with a reputable Fashion publication, that cuts across Africa and is read by top Fashion Stakeholders locally & globally? Please send us an email at Info@HauTeFashionAfrica.com with your thoughts.
Looking forward to hearing from you, and the next phase for HauTeFashionAfrica.com.