Michelle was introduced to blogging by a friend in 2003. What started as an online diary about her love of fashion grew to the point where she could leave her day job in an accounts department to run her business from home. She uses Tailsweep, an advertising agency that specializes in large independent blogs, forums and review sites, to sell ads. Obi’s site, which is a mixture of a blog and an e-magazine, focuses on catwalk designers, street fashion and daily news tips. It has more than 150,000 unique users a month and has been featured on shopping websites such as asos.com and oli.co.uk. Seeing a niche in the market for a men’s fashion blog, Obi, who lives in London, launched a brother site, mflforhim.com, last year.