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Nike Oshinowo

NIKE

Nike Oshinowo-Soleye (born Adenike Asabi Oshinowo, c. 1968) is a Nigerian businesswoman, socialite, entrepreneur and pageant director. Oshinowo was raised in Ibadan and England, where she attended boarding school. Although she had intended to become an air hostess or a doctor, she studied Politics at the University of Essex. Shortly after obtaining her degree, Oshinowo, who was mentored by former Miss Nigeria Helen Prest-Davies, represented Rivers at the Most Beautiful Girl in Nigeria pageant and became its first Yoruba winner (she was crowned in December 1990, but reigned in 1991).

After her reign, which saw her compete at Miss World, Oshinowo featured in a commercial for Venus cosmetics and hosted a fashion and beauty show on Nigerian television. Her business ventures included an African restaurant and Skin Deep, a health and beauty spa,which ran for seven years before it was sold after she decided to create her own range of beauty products for the Nigerian market.

On January 17, 2010, she released the workout video Nike Oshinowo: Fit, Forty and Fabulous – the first celebrity fitness DVD produced in the country – and is currently working on the beauty products which will include fragrance, skincare, and haircare.

Now in her forties, Oshinowo, who is fluent in five languages including Japanese and French, is hailed as a style icon in her homeland. Although she had stated in previous interviews that she had no plans to become a wife, Oshinowo is now married to medical doctor Tunde Soleye.

In 2010, after a six-year attempt, Oshinowo-Soleye finally bought the Miss Nigeria franchise from former organisers Daily Times, and is the chief executive and creative director of the pageant.

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