Think of much more than a mechanical or iterative process aimed at purchasing merchandise. Think of a largely social phenomenon aimed at interacting with friends, family and even brands. Their intent is to recreate this experience, working with some exciting and talented new and semi-established African fashion designers.
From a fashion designers perspective, they are providing services for them as opposed to wholesale and retail that big fashion houses can afford themselves. In a sense they plan to be an extension of the designers brand as opposed to just a middleman.
From a consumer’s perspective, they strongly believe that online retail should be much more than a mechanical/iterative process aimed at the procurement of merchandise. They believe that retail (shopping) is a largely social phenomenon and are on a quest to transform the thinking of online retail into an (online shopping mall).
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
We have our ideas, which we are looking forward to implementing, but…
We would also love to hear from you?
Are you a writer, and would like to build your fashion writing profile, with a reputable Fashion publication, that cuts across Africa and is read by top Fashion Stakeholders locally & globally? Please send us an email at Info@HauTeFashionAfrica.com with your thoughts.
Looking forward to hearing from you, and the next phase for HauTeFashionAfrica.com.