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My Asho

My Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-athey”) is an online fashion concept, developed in 2008 and launched in June 2009 to celebrate and promote the talent of African designers based throughout the world. They aspire to become a one-stop-shop for the best in authentic African inspired designs.

They work closely with all their designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, they work with local markets throughout Africa to bring you distinctive, one-off pieces which you can check out daily in the My Asho Market.

Most of the products on are ethically handcrafted and produced in limited quantities, which means their customer can always be assured to find high-quality, inspired boutique style pieces at very affordable prices.