My Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-athey”) is an online fashion concept, developed in 2008 and launched in June 2009 to celebrate and promote the talent of African designers based throughout the world. They aspire to become a one-stop-shop for the best in authentic African inspired designs.
They work closely with all their designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, they work with local markets throughout Africa to bring you distinctive, one-off pieces which you can check out daily in the My Asho Market.
Most of the products on myasho.com are ethically handcrafted and produced in limited quantities, which means their customer can always be assured to find high-quality, inspired boutique style pieces at very affordable prices.
For the past seven years, HauTeFashionAfrica.com has stayed the foremost African Fashion Website, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Well, it’s no news that African Fashion has been received extremely well locally and globally, but that makes us think, what is next after the promotion? How better can we communicate and assist the progress of African Fashion as we have done in the past?
We have our ideas, which we are looking forward to implementing, but…
We would also love to hear from you?
Are you a writer, and would like to build your fashion writing profile, with a reputable Fashion publication, that cuts across Africa and is read by top Fashion Stakeholders locally & globally? Please send us an email at Info@HauTeFashionAfrica.com with your thoughts.
Looking forward to hearing from you, and the next phase for HauTeFashionAfrica.com.