Australian designer Kirrily Johnston has added a sprinkle of African flavour to her campaign, making use of only African models to showcase her pieces.
Kirrily Johnston.
This is a very rare occasion in the likes of Australian fashion which is just starting to make use of the various African talent in the fashion-modelling industry. Kirrily’s collection boasts pieces full of volume with plenty of drape and detail to be worn on its own or layered. The subdued whites, blacks and blues are contrasted with frequent bursts of desert orange and royal red. Monochrome stripes are also thrown in for some extra diversity with everything tying together quite nicely. The bold colours and simple stripes stand out beautifully against the model’s skin.
Very refreshing Kirrily.
See more pieces from Kirrily Johnston’s SS11/12 Campaign below:
+ British-born Model of Nigerian Descent ; Betty Adewole is one of the faces for the most recent issue of French Revue. With 13 models photographed for the different covers of this editorial, Betty looks confident and fierce in this snapshot as she represents Africa and ethnic models. We absolutely love!
+ South African model; Candice Swanepoel was been listed as one of the models that came off strong during Milan Fashion Week, in the heat of it all, she was spotted during the casting for dutch duo Viktor & Rolf for their show in Paris {Autumn/Winter 2011} tomorrow.
She was also recently featured in a full commercial for True Religion, see video below:
Candice keeps impressing, we keep loving her too!
+ Tanzanian born model; Herieth Paulat 16 is en route to ”SuperModel-dom” with no holds barred. Only been modelling for 2 years and discovered at an open casting in Canada, Herieth is already featuring in campaign videos for Calvin Klein S/S 2011 along side top models like Lara Stone, Abbey Lee Kershaw and a number of other models see below:
Without a Doubt, the 2010 fashion calendar was well saturated & influenced by African Fashion; from western designers designing collections that were African-Inspired to Trends that were African-inspired, The African Fashion Industry is definitely a budding one. A number of designers, models & Fashion Campaigns made a difference during 2010 and we’ve put together our HauTeList of designers and models that rocked 2010 and those to look out for in 2011. { Please note: The names of these talented individuals have been arranged in no particular order}
2010 Highlights:HauTe List of Top 12 designers for 2010
Long legged beauties that rocked various editorial spreads in 2010 and rocked the ramps of countless Fashion Weeks.
2010 Highlights:Top 6 African Models of 2010
1. Liya Kebede
2. Ajak Deng
3. Ataui Deng
4. Yasmin Warseme
5.Betty Adewole
6. Alek Wek
2011: In 2011 look out for these fresh faced African models; already on a number of Editorials but here at HauTe we predict that in the new year, these bunch are ready to take over.
-Yaya Dacosta
- Jo Caven
- Ubah Hassan
- Atong Ajork
- Flaviana Matata
2010 Highlights: Fashion Campaigns
The following Fashion Campaigns kept the African fashion Industry in the loop and Fashionistas on the edge of their seats through 2010; Hoping to see more Fashion Campaigns in 2011 a la designers, Fashion events/exhibitions! We can’t wait..
- Lanvin; On collaborating with High-Street brand H&M
- YSL : Spring Summer 2010 Campaign Video
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- Style House Files: #BuyNigerianCampaign -Got a number of designers contributing, a very interesting debate came up as a result of the launch of this campaign - http://www.stylehousefiles.com/buy-nigerian/
- Vlisco : Well known for their Printed Fabrics; Very African! Vlisco launches a new ad campaign each time they release a new collection! We love Vlisco..
-CONTROL by Obsidian: Nigerian Designer Isoken Ogiemwonyi of Obsidian released a fashion film earlier on the year, the short film was staged to introduce her recent collection at the time ‘CONTROL‘ , This Fashion film impressed many and a number of fashion films have followed since then.
- Le Petit Marche: Monthly Little Market, hosted in Lagos,Nigeria. LPM supports all things African and they put in tremendous amount of work in 2010. Kudos to LPM! {LPM also supported the BuyNigerian Campaign, it was the theme for their December edition}
We look forward to more exciting African Fashion in 2011!
The recently concluded last-lap of Fashion Weeks ( Paris Fashion Week) witnessed a number of diverse models most particularly Models of African descent.
Ajaui and Ajak Deng were spotted tearing the runway apart for Lanvin.
Designer Zac Posen is said to have been the most diverse with Aminata Niaria, Kinée Diouf, Sesilee Lopez, Jourdan Dunn, Joan Smalls, and Rose Cordero.
As we know, Africa keeps inspiring two budding African models of Nigerian origin have been spotted on Project Runway and they are doing excellently well; Joan Caven and Ify Jones. Season 8 of the show is currently showing on a few channels, tune in and watch them strut their stuff.
“Project Runway”, a popular American TV show that focuses on budding fashion designers, giving them a chance to showcase their talent and work towards a Big prize at the end ( Possible chance of being part of the NewYork fashion week) . Hosted by supermodel and fashion maven Heidi Klum, the hit series provides 17 talented designers – the most in series history – with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Judges Michael Kors and Nina Garcia weigh in on the best and worst of the runway. “Project Runway” is 2010’s number one rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households.
.jpg "Olivia Kennaway & Alice Heusser { Designers, Lalesso}")
